Customer Voices

“Excellent company, with cutting edge search and integration capabilities. Also, the customer service is above excellent.”
– director of competitive intelligence
“The information might just as well not exist if it doesn’t get used. [Our company] owns a lot of information — a lot. The question is how do we manage that content to get it to the people who can make the best use of it? That’s the value. That’s our mission. That’s what Northern Light helps us to do.”
– market research manager
“Northern Light is special. Once someone sees SinglePoint, it’s great. When folks find it, they love it.”
– market research manager
“SinglePoint enables us to serve thousands of people across the organization with a small, 1-2 person team. Service and support by Northern Light is amazing. There is no hassle, no panic, the portal is always up and running.”
– market research manager
“Primary research was a key factor in our turning to Northern Light. The ability to integrate internal research, secondary research, and news was what drove the project.”
– market intelligence manager
“This is an Ah! Moment.” —- senior research department head at an industry-leading pharmaceutical company upon seeing a search result from Northern Light MI Analyst identifying a relationship between two diseases he had never considered
– senior research department head
“SinglePoint gives each user the ability to explore data in their own way rather than through the mind of a professional researcher. Great flexibility.”
– global market research manager
“Content integration is a service not a technology. It’s not IT. IT will never want to do what SinglePoint does. IT can do the front end but no one but Northern Light does custom content integration. People don’t always understand that.”
– market intelligence manager
“I was impressed by Northern Light’s knowledge of information. It’s really deep and practical — not just about technology, but about how information is used. Most search companies know search. And most content companies know content. Very few people understand the way that information is used. Northern Light is right there at the intersection of information content and technology. No one but Northern Light thinks about the use of content.”
– director of knowledge management
“The beauty of SinglePoint was that we could pretty much bypass IT. They have such stringent systems requirements that it’s almost impossible to get new systems in and up. Northern Light’s ASP model makes those problems disappear.”
– high tech company research manager
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