CAMBRIDGE, MA, Apr. 5, 2012 – Northern Light® (www.northernlight.com) today announced the launch of Northern Light Discovery for Life Sciences Conference Abstracts.  Discovery’s abstracts provide an abundance of life sciences research, often several years before that information is published in peer-reviewed scientific journals.   Researchers and scientists can search a full-text index of more than 250,000 abstracts and posters from research papers delivered at over 400 industry conferences over the past two years, with new conferences added as the abstracts are posted.   With Discovery’s robust alerting capabilities, researchers can be notified as soon as new conference content is published.

The life sciences Discovery portal is the first of a family of hosted, industry-specific research portals, offering search and automated analysis of valuable content collections to help companies conduct market research, technical research, and competitive intelligence. Because it is an enterprise-class, hosted-offering, the Discovery portal can be implemented within an organization immediately.  Discovery can be licensed with a minimum of 100 seats, or enterprise-wide.

All of the abstracts and posters in the Discovery portal are linked from the search results.   A researcher or scientist can click the link to see the material on the website of the conference organizer and go right to the page the abstract is on – even in a 200-page PDF containing a thousand or more abstracts.

“Access to conference abstracts was requested by our life sciences industry clients, because they realize the information contained in conference papers and posters can be a window into the next significant innovation,” Northern Light CEO C. David Seuss said.  “Using the Discovery portal, the abstracts become even more valuable, because they can be searched collectively and analyzed instantly for key research concepts, accelerating the ‘time to insight’ for a researcher or scientist.”

In addition to conference abstracts and posters, other industry content searchable and accessible through the Discovery portal includes:

• Future Conference Calendar
• Life Sciences News
• Life Sciences Company Radar
• Medline
• PubMedCentral
• ClinicalTrials.gov
• Life Sciences U.S. Patents

Also, Northern Light Discovery for Life Sciences Conference Abstracts contains Northern Light MI Analyst™ text analytics, which automatically analyzes documents found in search results. MI Analyst can analyze documents using industry-specific concepts and concept categories including Drugs, Diseases, Mechanisms of Action, Clinical Trials, and Proteins, as well as general business facets such as Company Names, Business Scenarios, and Strategies.

For organizations that need additional content sets and customization, Northern Light offers its SinglePoint™ Strategic Research Portals.  SinglePoint can be tailored to the look and feel of the client organization; can integrate diverse sources of internal, external, and licensed market intelligence; and can selectively populate or extract information from Microsoft SharePoint sites or other enterprise content repositories.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light’s current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, Northern Light is a profitable, privately-held company.

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Media Contacts:

Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
pr5@northernlight.com

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
domeshek@comcast.net

CAMBRIDGE, MA, Sept. 20, 2011 – Northern Light (www.northernlight.com) today announced it has extended its patented “meaning extraction” automated document analysis capability to content and concepts specific to the agribusiness and chemicals industries. In addition, with the release of MI Analyst™ 4.0 – Northern Light’s meaning extraction application designed specifically for market intelligence, business analysis, product research, and market research – Northern Light can mix-and-match “facets”, or concepts, from various industries and business domains, creating a powerful, completely customized research resource for each user organization.

MI Analyst operates within Northern Light’s SinglePoint™ strategic research portal, the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence, including a company’s research documents, news, published syndicated research and specialty databases. MI Analyst also contains many facets for the information technology, telecommunications, and pharmaceutical and life sciences industries.

“Meaning extraction represents the future of search, and dramatically accelerates ‘time-to-insight’ for business researchers, which is why we continue to develop and expand it as a capability within SinglePoint,” said C. David Seuss, Northern Light’s CEO.  “Our customers find MI Analyst to be an invaluable aid to researchers, who ultimately must determine whether the relationships, or ‘scenarios’, uncovered by the automated text analysis of search results are significant.”

Meaning extraction imbues a search application with an in-depth understanding of the searched material. MI Analyst identifies meaning-loaded concepts including: business issues, strategic scenarios, companies, venture-funded companies, technologies, markets, job titles, government agencies, identified phrases, and research sources. Among the new facets available in MI Analyst 4.0 are:

• Agribusiness economics
• Agricultural equipment
• Agricultural finance
• Food and human nutrition
• Farms and farming systems
• Plant and animal products
• Seeds
• Agricultural chemicals
• Industrial chemicals

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light’s current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

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Media Contacts:

Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
pr5@northernlight.com

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
domeshek@comcast.net

CAMBRIDGE, MA, July 26, 2011 – Northern Light (www.northernlight.com) today introduced the “IT Analyst Social Web Collection”, which gives SinglePoint™ strategic research portal users single-search access to more than 200,000 social media posts from hundreds of  IT industry analysts at over 80 IT analyst firms such as Forrester, Gartner, and IDC. By incorporating analysts’ blogs, tweets, Facebook wall posts, public LinkedIn comments, YouTube videos and SlideShare presentations into SinglePoint, Northern Light enables researchers to glean analysts’ attitudes and opinions about a topic through an integrated search of the broadest set of analysts’ publicly available writings, in addition to proprietary reports to which the SinglePoint user has authorized access.

Research shows that more than half of analysts’ commentaries appear in venues other than their proprietary reports. Therefore, the ability to conduct an integrated search that includes news and social media sources is critical to assembling a complete picture of an analyst’s perspective on a particular topic.

With the addition of the IT Analyst Social Web Collection, SinglePoint strategic research portals integrate IT industry analyst content from every source: proprietary reports, news, blogs, tweets, presentations, discussion groups, wall posts, and videos.  SinglePoint provides the only complete picture of IT analyst commentary.

“IT industry analysts drive purchasing decisions, shift market share, and hold life and death power over products and brands,” Northern Light CEO C. David Seuss observes.  “Every IT product and services firm should be tracking what they say, wherever they say it.”

In addition, Northern Light’s patented “meaning extraction” capability can be applied to the IT Analyst Social Web Collection, as it can to all of Northern Light’s full-text indexed content sets.  Meaning extraction is an emerging technology that identifies concepts contained within documents and document repositories, and surfaces combinations of these concepts that imply meaning in the context of the business, professional, or technical purpose of the search process. It dramatically improves and accelerates a researcher’s ability to gain insight into a topic and answer specific research questions.

Northern Light’s SinglePoint strategic research portal is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. SinglePoint portals are used by many of the world’s leading research-driven companies in IT, telecommunications, pharmaceutical, financial services and other industries for competitive intelligence and market research, strategic planning, product development, marketing, and sales.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light’s current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

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Media Contacts:

Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
pr5@northernlight.com

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
domeshek@comcast.net

CAMBRIDGE, MA, June 28, 2011 – Northern Light (www.northernlight.com) today introduced “IT Analyst Events Radar”, a new content set for subscribers to its SinglePoint™ strategic research portals.  IT Analyst Events Radar provides SinglePoint users information about more than 500 conferences, webinars and podcasts produced by 80 information technology (IT) industry research firms. It augments Northern Light’s unique, full-text-indexed $1 billion repository of IT industry research reports, which SinglePoint users can search comprehensively through a single query.

IT Analyst Events Radar listings include the event date, location, sponsor, title, focus area, contact information, and a link to the relevant website.  All listings can be sorted and browsed within SinglePoint.

Currently, employees often don’t know what events are available from the IT research firms to which their company subscribes.  In many cases, analyst webinars and podcasts are free to clients of the sponsoring IT research firm.  By providing a central location where employees can get information about all upcoming events, Northern Light expects utilization of these events will increase dramatically, which will benefit both the information provider and the recipient.

“We have seen from the pilot deployment of IT Analyst Events Radar that it can drive significant incremental value for an enterprise from its industry analyst subscriptions,” Northern Light CEO C. David Seuss said.  “One company saw its analyst interactions increase 30 percent in the first month.”

Northern Light’s SinglePoint strategic research portal is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. SinglePoint portals are used by many of the world’s leading research-driven companies in IT, telecommunications, pharmaceutical, financial services and other industries for competitive intelligence and market research, strategic planning, product development, marketing, and sales.  Northern Light also offers a SinglePoint “dashboard” tool, which lets organizations immediately publish specific content on time-sensitive strategic topics for audiences whose focus needs to be on tasks other than research.  SinglePoint dashboards provide executives a snapshot of key information needed to make business decisions, and to stay current on developments in their company and industry sector.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light’s current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

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Media Contacts:

Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
pr5@northernlight.com

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
domeshek@comcast.net

CAMBRIDGE, MA, May 10, 2011 – Northern Light (www.northernlight.com) today introduced new capabilities for coordinating content between its SinglePoint™ enterprise strategic research portals and Microsoft SharePoint sites on a company’s intranet, dramatically expanding an organization’s ability to leverage market research, competitive intelligence and other strategic documents for better decision-making.

Northern Light launched the SinglePoint API and SharePoint Web Parts Collection, which lets organizations easily embed SinglePoint portal content and search facilities throughout a company’s intranet.  SinglePoint context-specific search facilities, research reports, and news content may be inserted directly into the intranet sites of product and brand groups within a SinglePoint client organization, through secure web calls from the SharePoint installation to SinglePoint.

“Embedding content from SinglePoint directly into our clients’ intranet sites has led to increases in SinglePoint content usage of 100 percent or more,” Northern Light CEO David Seuss said. “The more that content is used, the better an organization’s decisions, and the greater the value derived from its premium research subscriptions.”

The SinglePoint API can be used for any intranet platform, such as IBM WebSphere, Microsoft SharePoint, and Oracle Portal 11g.  Northern Light’s Web Parts Collection is specifically for Microsoft SharePoint installations.

Northern Light also can crawl Microsoft SharePoint installations to index content from internal sources into the organization’s SinglePoint portal, which makes the documents searchable and findable across the enterprise.

“Because anyone can throw up a rudimentary ‘portal’ using Microsoft SharePoint, many companies have seen a proliferation of intranet sites where market research, competitive intelligence, and product strategy documents get posted,” Seuss said.  “The result has been an unwieldy and unmanaged fragmenting of document storage all over the intranet.  Indexing that content within an organization’s SinglePoint portal makes it all searchable at the same time that licensed external market research is searched.”

Northern Light’s SinglePoint strategic research portal is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. SinglePoint portals are used by many of the world’s leading research-driven companies in IT, telecommunications, pharmaceutical, financial services and other industries for competitive intelligence and market research, strategic planning, product development, marketing, and sales.  Northern Light also offers a SinglePoint “dashboard” tool, which lets organizations immediately publish specific content on time-sensitive strategic topics for audiences whose focus needs to be on tasks other than research.  SinglePoint dashboards provide executives a snapshot of key information needed to make business decisions, and to stay current on developments in their company and industry sector.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light’s current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

###

Media Contacts:

Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
pr5@northernlight.com

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
domeshek@comcast.net