SinglePoint™ strategic research portals can now include over 200,000 social media posts from IT industry analysts, giving researchers broader insight into analysts’ attitudes and opinions through a single, integrated search
CAMBRIDGE, MA, July 26, 2011 – Northern Light (
www.northernlight.com) today introduced the “IT Analyst Social Web Collection”, which gives SinglePoint™ strategic research portal users single-search access to more than 200,000 social media posts from hundreds of IT industry analysts at over 80 IT analyst firms such as Forrester, Gartner, and IDC. By incorporating analysts’ blogs, tweets, Facebook wall posts, public LinkedIn comments, YouTube videos and SlideShare presentations into SinglePoint, Northern Light enables researchers to glean analysts’ attitudes and opinions about a topic through an integrated search of the broadest set of analysts’ publicly available writings, in addition to proprietary reports to which the SinglePoint user has authorized access.