In a world swamped by free news sources, an industry-specific news app, customizable according to defined categories, stands out.
The field for cloud-based news aggregation apps for company, product, and industry information is full of choices: from established players like NYT Now and The Guardian or web stalwarts like Google and Yahoo!, to more recent entrants like Owler and Circa. Especially in the technology space, a multitude of free and subscription-based options offer either proprietary content or analysis such as TechCrunch, re/code, and Pando Daily, or aggregated links to content from the open web. Northern Light, a provider of research portals of aggregated content to the enterprise, decided to enter the fray with a unique offering.
Instead of a firehose of news, Northern Light opted for a focused, industry-specific approach.