One Integrated Search of All of Your Market Intelligence and Market Research Content
Northern Light is technically integrated with over 150 market research analyst firms and technical market research publishers as part of the SinglePoint solution. As these research firms publish content to their own repositories, they simultaneously publish it to ours so we can index the full text for our clients. This is not “federated search,” which produces a lowest common denominator user experience; it is research quality “integrated search,” produced by indexing the original full-text of the each document from every source.
When we say that we are “technically integrated” we mean that we have established automated processes with each one of the content providers. As they publish new research to their own repositories, they simultaneously send Northern Light an original full-text copy to index for our SinglePoint clients. We make no demands on the content providers in terms of technical means to aggregate the content; they can use their publishing systems, formats, metadata schemes, schedules, and delivery means. Northern Light does all the work on our side to conform to the content publishers’ systems – making it much easier for the content publishers to work with us.
This level of integrated search brings competitive intelligence and market research analysis into sharp focus, strengthening the quality of market intelligence, competitive analysis, and marketing strategy development.