Northern Light Adds “Web 2.0” Features to SinglePoint Enterprise Market Research Portals
New user collaboration and “social computing” capabilities make it easier to find, annotate and share market intelligence documents and organizational knowledge
CAMBRIDGE, MA, May 20, 2008 – Northern Light (www.northernlight.com) today announced a series of “Web 2.0” capabilities for its SinglePoint enterprise market research portals. The new capabilities, known collectively as SinglePoint Connects, enable users to collaborate online in a variety of ways within the portal environment. As a result, users can more easily find, annotate and share documents in a single user interface, while the portal’s authentication system enforces the business and copyright rules on document dissemination.
SinglePoint is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. Offered in a secure, hosted, user self-service portal environment, SinglePoint is customized to the precise market research and competitive intelligence purposes of each of Northern Light’s enterprise clients. SinglePoint also features MI Analyst™ – the only automated “meaning extraction” application designed specifically for market intelligence, market research and product research – which speeds and improves a researcher’s ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content.
SinglePoint Connects will enable users to gauge the popularity of documents and search terms; identify internal experts on particular research topics; and identify potential collaborators and reports likely to be relevant to a specific research project. In addition, SinglePoint Connects will offer social computing features including user tags on reports (which other users can search on and review before downloading them) and wikis with links to relevant reports.
“The workforce is being trained every day in their personal lives to the benefits of Web 2.0 collaboration,” said C. David Seuss, Northern Light’s CEO. “Social bookmarking, document popularity, user generated content, and direct user-to-user collaboration are hallmarks of the Web 2.0 experience. SinglePoint Connects brings the benefits of social computing to strategic research. Users will be able to benefit from the search efforts of others in their organizations, lever their insights, and secure their assistance.”
SinglePoint Connects is currently available for addition as an option to SinglePoint Market Research Portals.
About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. During that time, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large enterprises. Northern Light’s clients include one or more of the top five companies in each major technology sector of the Fortune 1000. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.