Northern Light Launches First Enterprise Market Research Portal That Specifically Targets Government Procurement Opportunities
New SinglePoint edition indexes content from authoritative research sources
enabling companies to easily identify, monitor and act on federal,
state and local government sales opportunities
CAMBRIDGE, MA, Aug. 20, 2008 – Northern Light® (www.northernlight.com) today launched the first hosted market research portal specifically geared to help companies identify sales opportunities with federal, state and local governments throughout the United States. The SinglePoint™ Government Opportunities Edition indexes a broad array of government buying intention announcements, reports, and news stories from authoritative research sources specializing in government procurement. Government specific sources include Centurion Research Solutions, EagleEye, Infobase Publishers, and FedBizOps.gov.
Powered by Northern Light’s award winning search engine, SinglePoint Government Opportunities Edition provides a unified search index of targeted government RFIs, RFPs, and contract awards. Also included in the unified search index are 85,000 reports from 20 information technology (IT) market research firms such as Datamonitor, Forrester, and Frost & Sullivan, and 20,000 stories daily from 6,000 Northern Light Business News sources such as the New York Times, Wall Street Journal, and the Washington Post. When users find opportunities or documents that they wish to explore, they can click through directly to the opportunity and associated research at the provider’s site (if they are subscribers to the services) or directly to the document on the publication’s site if the desired material is from Northern Light Business News.
SinglePoint is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. Offered in a secure, hosted, user self-service portal environment, SinglePoint is customized to the precise market research and competitive intelligence purposes of each of Northern Light’s enterprise clients.
SinglePoint features MI Analyst™ – the only automated “meaning extraction” application designed specifically for market intelligence, market research and product research – which speeds and improves a researcher’s ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content. Another option, SinglePoint Connects, is a series of “Web 2.0” capabilities that enables users to collaborate online in a variety of ways within the portal environment. As a result, users can more easily find, annotate and share documents in a single user interface, while the portal’s authentication system enforces the business and copyright rules on document dissemination.
“The Federal Government alone represents a single customer comprising 20 percent of the U.S. economy. The amount of goods and services purchased by the Federal Government using an open contracting process staggers the imagination,” said C. David Seuss, Northern Light’s CEO. “Yet most companies have almost no visibility into the RFI, RFP, contracting, and sub-contracting sales opportunities that they could be pursuing. SinglePoint Government Opportunities Edition addresses this reality surfacing opportunities that can be acted on immediately.”
SinglePoint Government Opportunities Edition is available immediately from Northern Light. Pricing starts at $96,000 per year.
About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. During that time, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large enterprises. Northern Light’s clients include at least one of the top five companies in each major technology sector of the Fortune 1000. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, employee-owned, self-funded company with more than 50 employees.