Northern Light Changes the Face of Business Search By Adding “Meaning-Loaded Concepts” to Search Results

MI Analyst 3.0 cuts time-to-insight by delivering automated analysis of documents

CAMBRIDGE, MA, Mar. 17, 2009 – Northern Light ( today dramatically extended the usefulness of business search by adding “meaning-loaded concepts” to document summaries in search results. Meaning-loaded concepts are critical issues, topics, and scenarios extracted from documents by algorithms designed to interpret search results for the researcher. This advance marks the first time that users can view the major concepts covered in each document at a glance. The benefit for researchers is accelerated “time-to-insight.”

This breakthrough in enterprise business search is enabled by Northern Light’s release of MI Analyst™ 3.0, the only automated “meaning extraction” application designed specifically for market intelligence, business analysis, product research, and market research. Meaning extraction imbues a search application with an in-depth understanding of the searched material. MI Analyst identifies meaning-loaded concepts including: business issues, strategic scenarios, companies, venture-funded companies, technologies, markets, job titles, government agencies, identified phrases, and research sources.

“Search results have looked essentially the same for 15 years,” C. David Seuss, Northern Light’s CEO, said. “MI Analyst 3.0 adds new depth and context to search results. It accelerates the process of discovering meaning from the searched material by reading, extracting, evaluating, and clearly presenting critical meaning-loaded concepts from within the documents.”

MI Analyst currently is optimized for use in the information technology and pharmaceutical industries; support for additional industry sectors is under development. Not only can Northern Light apply MI Analyst to a company’s research documents, it can also be used to analyze news, published syndicated research and specialty databases.



MI Analyst 3.0 displays “meaning-loaded concepts” within search results,
so users can preview major concepts covered in each “hit” at a glance

Northern Light is offering MI Analyst 3.0 as a value-added service to its SinglePoint™ enterprise-scale, hosted strategic research portals; and in stand-alone Northern Light Business News Portals, available for use on corporate intranets. Unlimited enterprise-wide access to MI Analyst is included in Northern Light research and news portals that have annual subscription prices starting at $72,000.

About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. During that time, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large enterprises. Northern Light’s current clients include one or more of the top five companies in each major technology sector of the Fortune 1000, such as Cisco, Hewlett-Packard, Sprint, and Verizon. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.