Northern Light Introduces IT Analyst Social Web Collection

SinglePoint™ strategic research portals can now include over 200,000 social media posts from IT industry analysts, giving researchers broader insight into analysts’ attitudes and opinions through a single, integrated search

CAMBRIDGE, MA, July 26, 2011 – Northern Light (www.northernlight.com) today introduced the “IT Analyst Social Web Collection”, which gives SinglePoint™ strategic research portal users single-search access to more than 200,000 social media posts from hundreds of  IT industry analysts at over 80 IT analyst firms such as Forrester, Gartner, and IDC. By incorporating analysts’ blogs, tweets, Facebook wall posts, public LinkedIn comments, YouTube videos and SlideShare presentations into SinglePoint, Northern Light enables researchers to glean analysts’ attitudes and opinions about a topic through an integrated search of the broadest set of analysts’ publicly available writings, in addition to proprietary reports to which the SinglePoint user has authorized access.

Research shows that more than half of analysts’ commentaries appear in venues other than their proprietary reports. Therefore, the ability to conduct an integrated search that includes news and social media sources is critical to assembling a complete picture of an analyst’s perspective on a particular topic.

With the addition of the IT Analyst Social Web Collection, SinglePoint strategic research portals integrate IT industry analyst content from every source: proprietary reports, news, blogs, tweets, presentations, discussion groups, wall posts, and videos.  SinglePoint provides the only complete picture of IT analyst commentary.

“IT industry analysts drive purchasing decisions, shift market share, and hold life and death power over products and brands,” Northern Light CEO C. David Seuss observes.  “Every IT product and services firm should be tracking what they say, wherever they say it.”

In addition, Northern Light’s patented “meaning extraction” capability can be applied to the IT Analyst Social Web Collection, as it can to all of Northern Light’s full-text indexed content sets.  Meaning extraction is an emerging technology that identifies concepts contained within documents and document repositories, and surfaces combinations of these concepts that imply meaning in the context of the business, professional, or technical purpose of the search process. It dramatically improves and accelerates a researcher’s ability to gain insight into a topic and answer specific research questions.

Northern Light’s SinglePoint strategic research portal is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. SinglePoint portals are used by many of the world’s leading research-driven companies in IT, telecommunications, pharmaceutical, financial services and other industries for competitive intelligence and market research, strategic planning, product development, marketing, and sales.

About Northern Light

Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996.  Northern Light’s current clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.

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Media Contacts:

Sheri Larsen
Northern Light Group LLC
(617) 674-2074 ext 6
pr5@northernlight.com

David Domeshek
Domeshek Strategic Communications
(508) 873-7068
domeshek@comcast.net