Northern Light Extends MI Analyst with Visualization
Research portal provider adds automatic graphing and trending to its patented software for meaning extraction from business research documents
CAMBRIDGE, MA, Sept. 6, 2012 – Northern Light® today announced a visualization extension to MI Analyst™, Northern Light’s automated “meaning extraction” application optimized for business research documents, that enables MI Analyst to instantly depict in visual form findings derived from a full-text analysis of search results.
With MI Analyst’s visualization extension, multi-colored pie charts can illustrate the distribution of competitors, technologies, or business strategies mentioned in results of a search about a company’s activity in a particular market segment. Line graphs show the trend over time of such mentions, highlighting peaks and valleys of their appearances, and enable a researcher to drill down on one or several of the factors contained in the analysis.
“Depicting the results of a full-text analysis of content-rich documents in graphical form can illuminate trends and key findings more quickly and boldly, and accelerate the ‘time-to-insight’ for a researcher,” said C. David Seuss, Northern Light’s CEO. “It is a natural extension of the powerful text analysis capabilities we have provided to users of our research portals for several years.”
MI Analyst is the only automated “meaning extraction” application designed specifically for market intelligence, business analysis, product research, and market research, to help researchers discover new insights and drill down into the most relevant documents for purposes of their specific inquiry. Northern Light integrates MI Analyst into its SinglePoint™ strategic research portals and its Discovery family of hosted, industry-specific research portals.
SinglePoint is the only turnkey enterprise search application that provides centralized search, analysis, and access for diverse sources of internal, external, and licensed market intelligence. Offered in a secure, hosted, user self-service portal environment, SinglePoint provides a unified search index of all content contained in the portal and the ability to analyze the content from a strategic business perspective. Web 2.0-style collaboration facilities are also available. SinglePoint is customized to the precise market research and competitive intelligence purposes of each of Northern Light’s enterprise clients. SinglePoint strategic research portals are used by many of the world’s leading research-driven companies in IT, telecommunications, pharmaceutical, financial services and other industries for competitive intelligence and market research, strategic planning, product development, marketing and sales.
About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. Northern Light’s clients include Fortune 100 market leaders in information technology, pharmaceuticals, telecommunications, energy, financial services and insurance, transportation, retailing, and electronics. Northern Light is headquartered in Cambridge, Massachusetts.
Northern Light Group LLC
(617) 674-2074 ext 6
Domeshek Strategic Communications