In the Media: FreePint Q&A with Northern Light CEO David Seuss – “Embracing the World of Web News”

[Excerpt]

FreePint: What is your focus when adding content to your [research portal] services?

David Seuss: We aim, if possible, to take specifically the business and tech part of the publication, not the general or crime news or the obituaries. We have around 5,700 business-focused sources, with content updated every 15 minutes. Even more importantly, we emphasise vertical industry news sites. These are the repositories of deep industry expertise and the timeliness, analysis, and commentary in news articles on these sites beats everyone else.

We are deliberately very focused. We have competitors who play the source count game, saying they have hundreds of thousands of sources. We don’t do it that way; having a lot does not necessarily help the user. The way you run up the source count is by adding low quality sources, sources that mostly republish content, and sources that are not about business and technology.

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