Northern Light Launches Free Mobile Apps for Industry-Optimized Business News
BOSTON, MA, Mar. 23, 2015 – Northern Light® (www.northernlight.com) today launched free mobile apps for popular smartphones, featuring industry-optimized business news feeds aggregated from 30,000 business and technology stories a day from 5,700 web business and technology news sources, including industry trade journals, newspapers, and industry authority blogs. The first industry-specific edition of Northern Light Mobile News™ focuses on information technology (IT); pharmaceutical, financial services, healthcare, agribusiness, and energy editions will follow.
For example, users interested in the IT industry can select from news feeds on 100 topics – including Enterprise Servers, Network Security, Internet of Things, Wearables, Big Data, and many more – richly nuanced based on Northern Light’s in-depth understanding of the market intelligence needs of information technology professionals. In addition, users can opt to receive news feeds on 60 leading IT industry vendors.
“In-depth topical technology and business news feeds are not easily available in existing mobile news apps,” C. David Seuss, Northern Light’s CEO, said. “Aggregating business news sources is one of Northern Light’s strengths. We think these apps deliver a unique value-add that will be appreciated by business professionals, particularly those in marketing, sales, product development and research roles. ”
Northern Light’s free iPhone app is available immediately for download from Apple’s iTunes App Store; search for Northern Light IT News under “Business” apps. The Android app can be downloaded from Google Play. Windows Phone and BlackBerry apps also are available.
An enterprise version of Northern Light’s mobile news apps, designed as an add-on to SinglePoint™ strategic research portals, currently is available to Northern Light SinglePoint customers for beta test. Large enterprises deploy SinglePoint to provide employees single-search access to and analysis of primary and licensed secondary research content, relevant social media postings, and business news. Any content in a SinglePoint portal can be made available to authorized users of the enterprise version of Northern Light’s mobile apps.
About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. Northern Light’s current clients include Fortune 100 leaders across multiple industries such as information technology, pharmaceuticals, telecommunications, and life sciences. Headquartered in Boston, Massachusetts, Northern Light has unique content aggregation partnerships with more than 150 of the world’s leading syndicated technology and industry research publishers, and is a charter member of the Center for Complex Systems and Enterprises at the Stevens Institute of Technology.