Case Studies

 

“Northern Light, you saved us $100 million on a single decision over the weekend.”

— Director of Market Research and SinglePoint client

 

 

 

Case Studies

  • SinglePoint client worked with Forrester to measure the impact of the Northern Light SinglePoint portal on enterprise productivity: identified $9 million in annual professional staff time savings
  • SinglePoint client coordinates dashboards and newsletter strategies and distributes over 20,000 pieces of competitive intelligence a month to global marketing staff members.
  • SinglePoint client consolidated subscription market research and news sources based on usage saving $1 million per year.
  • SinglePoint client avoids $1 million per month in unnecessary duplication of primary market research.
  • Client asked the sales force to identify key account wins that were materially assisted by the SinglePoint portal in preparation of the sales presentations: $30 million in sales wins identified.
  • SinglePoint client tripled market research reports consumed when the portal was deployed.
  • Client senior vice president of marketing reported he reaches for his phone to read his SinglePoint CI newsletter before he pours his first cup of coffee when he wakes up and could not do his job without the intelligence in the morning industry brief
  • SinglePoint client avoided a $100 million mistake on a single M&A decision – and gave the credit to the Northern Light SinglePoint portal!