Category: In Depth Understanding

Innovation and Customer Insight

In April, my old employer, the Boston Consulting Group (BCG), and BusinessWeek released a study indentifying the most innovative global companies.   The report is based on a survey by BCG of 2,700 senior executives “representing all major markets and industries.”   Of even more interest is the research report published by BCG detaling the survey’s complete findings .  (I will provide links to both the BusinessWeek article and the BCG research report at end of the this blog post.)  The research report gives considerable more depth on questions like why a company would want to be an innovator, what degree of importance enterprises ascribe to innovation, what the actual contributions are to operating performance of innovation, and what factors facilitate innovation?  Continue reading Innovation and Customer Insight


How To Save $50 million

Woody Allen is famously reported to have said, “80% of success is showing up.”  Well, there is something about the ROI for a strategic research portal that is analogous.  By simply concentrating all of a company’s market research in one repository that is available to everyone involved in strategic business or product  research, huge benefits can be realized without a lot of fuss. Continue reading How To Save $50 million


Using Meaning Extraction To Improve Search Results

In my prior post, “Meaning Extraction for Business Strategy”, I describe a new type of search result: “scenarios of meaning.”  For example, in a search on ‘Cisco and VOIP’, we get back the scenario “Cisco is using a product marketing strategy of Professional Services” that presents a finding about how Cisco is using a particular marketing initiative in that market.   This new type of search result is unique and exciting.  But the story doesn’t really stop there.  Meaning extraction can be used to bump up the value of plain old search results as well.  Let me explain. Continue reading Using Meaning Extraction To Improve Search Results


Meaning Extraction for Business Strategy

 In my previous post, I gave an example of how meaning extraction works in a life sciences research setting.  I am pleased to report to you all that the essence of that blog post was expanded into an article that is going to run in Future Pharmaceuticals magazine soon.  I will post a link to it when it runs if that is practical.

But since most people work for companies that are not pharmaceuticals or performing life sciences research,  I thought I should provide another example in a different context.  So let’s say we want to analyze the strategy of a company like Cisco in the arena of voice over Internet protocol (VOIP) and that we have a content repository of a few hundred thousand market research reports from scores of authoritative analyst firms like Gartner, Forrester, and IDC.  (Northern Light clients actually have such a database available to them.)   Continue reading Meaning Extraction for Business Strategy



IT in crisis

IT organizations are in crisis.  In the name of control, standards, security, and economies of scale centralized IT organizations have taken over many tasks that were previously managed in whole and in part by business units and functional departments.  As a result, IT budgets have been growing faster than corporate revenues for many years.  But that task was never doable; no single organization can support the nuance of every use-case across an entire enterprise with a toolkit of, by necessity, standardized lowest-common-denominator solutions.  And now that the financial crisis of 2008 is hitting 2009 corporate budgets, cutting deeply into IT resources, what was undoable has become unimaginable.  The massively centralized IT process has become the bottleneck that affects every project, product, operational initiative and revenue plan; freezing companies into the glacier.  Continue reading IT in crisis


Why meaning extraction?

Every year, for enterprise clients, Northern Light provides aggregation and search for 750,000 market research reports with a value of $1 billion (if you bought each report at its list price) from 80 of the leading analyst firms.  On a late night two summers ago I was sitting alone, brooding about the future of information technology, as I often do.   The thought occurred to me that if I could read every report we aggregate each year, then I would be a lot smarter about this question, or at least much better informed.  Well, I mused, I cannot read 750,000 reports, but the computer can. Continue reading Why meaning extraction?


ROI for Market Research Portals

When it comes to SinglePoint  market research portal implementations, our clients have experienced quantifiable savings in a number of areas that are well worth remembering when the time comes to build the corporate case.  Since we get the ROI question all the time, I thought I would share what we know about this topic with you.  Here are some things to consider:  Continue reading ROI for Market Research Portals