Category: News and Events

Northern Light Expands Consulting Services with Launch of MI Insight

New service presents mother lode of industry market intelligence in one insightful package

CAMBRIDGE, MA, July 8, 2009 – Northern Light (www.northernlight.com) today announced MI InsightTM, a new service that unifies a company’s tracking of product markets, competitors, events, and trends in one easy-to-deploy, turnkey solution. Each MI Insight is customized to the client’s specifications, populated with content, and editorially supervised by Northern Light research professionals.  MI Insight can be integrated into a SinglePointTM strategic research portal, a Northern Light Business NewsTM portal, or deployed as a MI Insight portal.

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Northern Light Changes the Face of Business Search By Adding “Meaning-Loaded Concepts” to Search Results

MI Analyst 3.0 cuts time-to-insight by delivering automated analysis of documents

CAMBRIDGE, MA, Mar. 17, 2009 – Northern Light (www.northernlight.com) today dramatically extended the usefulness of business search by adding “meaning-loaded concepts” to document summaries in search results. Meaning-loaded concepts are critical issues, topics, and scenarios extracted from documents by algorithms designed to interpret search results for the researcher. This advance marks the first time that users can view the major concepts covered in each document at a glance. The benefit for researchers is accelerated “time-to-insight.”

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Northern Light “MI Metrics” Extends Market Research Portal Services with Customized, In-Depth Reports of IT Industry Analysts’ Attitudes and Issues

“MI Metrics” covers analyst research reports, media articles quoting analysts, and industry-authority blog postings

CAMBRIDGE, MA, Dec. 2, 2008 – Northern Light (www.northernlight.com) today announced MI Metrics™, a new service for marketing managers, product managers, strategic planners, and analyst relations professionals. MI Metrics is an in-depth analysis of IT industry analysts’ observations, opinions, and sentiment about the client company and targeted competitors, their products, strategies and performance, and related industry issues, distilled from market research reports, media articles and industry-authority blog postings.

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Northern Light Doubles Number of News Sources and Industry Authority Blogs in its Business News Service

Content set now features 6,000 sources with 10 million articles that can be analyzed automatically to identify critical business issues in results list documents

CAMBRIDGE, MA, Oct. 29, 2008 – Northern Light (www.northernlight.com) today announced that it has dramatically expanded the number of online business news and industry authority blogs in its Business News service, available as part of many Northern Light research products. Northern Light has doubled the available content sources, bringing the total to 6,000, including business news services, leading business publications, premium newswires and editorially-selected industry authority blogs.

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Northern Light Launches First Enterprise Market Research Portal That Specifically Targets Government Procurement Opportunities

New SinglePoint edition indexes content from authoritative research sources
enabling companies to easily identify, monitor and act on federal,
state and local government sales opportunities

CAMBRIDGE, MA, Aug. 20, 2008 – Northern Light® (www.northernlight.com) today launched the first hosted market research portal specifically geared to help companies identify sales opportunities with federal, state and local governments throughout the United States. The SinglePoint™ Government Opportunities Edition indexes a broad array of government buying intention announcements, reports, and news stories from authoritative research sources specializing in government procurement. Government specific sources include Centurion Research Solutions, EagleEye, Infobase Publishers, and FedBizOps.gov.

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Northern Light Adds “Web 2.0” Features to SinglePoint Enterprise Market Research Portals

New user collaboration and “social computing” capabilities make it easier to find, annotate and share market intelligence documents and organizational knowledge

CAMBRIDGE, MA, May 20, 2008 – Northern Light (www.northernlight.com) today announced a series of “Web 2.0” capabilities for its SinglePoint enterprise market research portals. The new capabilities, known collectively as SinglePoint Connects, enable users to collaborate online in a variety of ways within the portal environment. As a result, users can more easily find, annotate and share documents in a single user interface, while the portal’s authentication system enforces the business and copyright rules on document dissemination.

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Northern Light Announces First Business Search Engine With Integrated “Meaning Extraction” Capabilities

Northern Light Search breaks new ground in search industry by
identifying critical business issues in results list documents

CAMBRIDGE, MA, Apr. 16, 2008 – Northern Light (www.northernlight.com) today introduced the only free search engine of business news and industry authority blogs that also offers powerful, automated meaning extraction capabilities and collaborative social computing features.

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Northern Light Launches MI Analyst 2.0 Offering Deeper, Faster “Meaning Extraction” from Market Intelligence Search Results

New release fortifies search results with identification of strategic business issues in information technology and pharmaceuticals research documents

CAMBRIDGE, MA, Feb. 25, 2008 – Northern Light (www.northernlight.com) today launched its second major release of MI Analyst™, the only automated “meaning extraction” application designed specifically for market intelligence, market research and product research. Meaning extraction marks the evolution of search engines, imbuing a search application with an in-depth understanding of the searched material. By combining best-in-class free-text searching with advanced text analytics, MI Analyst speeds and improves a researcher’s ability to analyze reports from internal and external sources, identifying the strategy issues and suggesting the business implications of the analyzed content.

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