Six Trends Changing the Face of Competitive Intelligence
The information explosion of the past 20-plus years – the same two decades that saw the rise of the commercial internet – has brought us to a moment in which, for many organizations, meaningful competitive intelligence (CI) is a scarcer commodity than it ought to be.
This is both ironic and puzzling. After all, shouldn’t more information enable the production of better competitive intelligence? Ultimately, yes – but not without help from technology to ameliorate some of the problems created by powerful forces at work in early 21st century business.
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