As 2022 winds to a close, many macroeconomic uncertainties – driven by war in Ukraine, global inflation, stock market volatility, ongoing supply chain woes, and more – are affecting the…
Competitive intelligence and consumer insights capabilities are key to unlocking growth and productivity Consumer packaged goods (CPG) companies are no strangers to dealing with seismic shifts in consumer preferences…
It is challenging at best to document the ROI of a knowledge management (KM) system for market and competitive intelligence. Former Forrester analyst Cinny Little, speaking at a Northern Light…
Information technology (IT) services companies are doing a lot of things right in terms of digital transformation – but not as much as their peers in other sectors of the…
In market and competitive intelligence, the name of the game is discovering, sharing and applying insights to business decisions, not simply locating facts. That’s why enterprise market and competitive intelligence research…
Northern Light’s deep tagging and text analytics make every content collection more valuable to users As we have noted many times, a market and competitive intelligence portal lives and…
Here are some best practices for implementing a market and competitive intelligence portal within your organization A sharp saw does not by itself make a great carpenter. As the…
At a recent Northern Light customer forum, Forrester senior analyst and featured guest speaker Cinny Little, an expert in market and competitive intelligence (M&CI), said firms must continue to change…
A business blog recently published a list of 10 reasons why artificial intelligence (AI) is essential for organizations’ competitive intelligence programs. Let’s see how many boxes Northern Light SinglePoint™ checks…