“Northern Light’s innovation has emphasized reliability, scalability, and flexibility. With strong newsletter and dashboard capabilities and no per-user fees, user adoption is one of the highest among vendors…”
Northern Light is Ranked as a “Leader” and “Customer Favorite” among Market and Competitive Intelligence Platform Providers in Forrester Wave™ evaluation
Forrester, one of the world’s foremost research and advisory firms, recently evaluated the 11 market and competitive intelligence (M&CI) platforms “providers that matter most” and ranked Northern Light a “Leader”.
Northern Light is a “Customer Favorite”in the M&CI Platforms Category
Of the 11 vendors included in Forrester’s assessment, Northern Light was identified as a “Customer Favorite” by Forrester, based on their interviews with real-world users of M&CI platforms. Northern Light’s customers include many of the world’s largest pharmaceutical, information technology, financial services, consumer products, manufacturing, and healthcare companies. Northern Light clients are research-driven organizations that place a premium on ensuring enterprise-wide access to the market and competitive intelligence information upon which successful strategy, R&D, product management, marketing and sales depends.
Northern Light is known for its high-touch support model, characterized by support that is personalized and attentive, ensuring ongoing assistance and guidance throughout the customer relationship.
“[Northern Light’s] customers note the breadth of information sources and rave about the level of personalized support from customer success teams to the CEO. One customer mentioned, ‘The whole company is invested in our success.’”
SinglePoint’s myriad ways to find and share information
Users of SinglePoint can search asking GenAI questions, using search terms, browsing a strategic or personal dashboard with search results displayed from expert searches, navigating concepts based on taxonomies, using the machine-learning-based “More Like This” feature, or using selection boxes on advanced search forms. In addition, SinglePoint features a robust insight distribution ecosystem to ensure relevant research is shared with everyone who may be interested, and the right information reaches each decision-maker at the right time.
“[SinglePoint’s] ease of use in creating newsletters and dashboards as well as connectivity with Slack and other systems make it simple to disseminate insights to hundreds or thousands of end users.”
SinglePoint™: The Competitive Edge for Market & Competitive Intelligence
Northern Light’s M&CI platform, called SinglePoint™, is an enterprise-scale knowledge management system explicitly optimized for aggregating and mining insights from market research and competitive intelligence content from all sources relevant to a large organization, whether it originates from within or outside the company.
Enterprise-scale implementations require automated means to aggregate, curate, and distribute content and insights and to provide self-service access.
In addition, enterprise customers require:
- unprecedented content resources;
- the ability to customize certain aspects of the platform;
- pricing and features optimized for their demanding needs; and
- never-ending technological innovation.
Download The Forrester Wave™
Learn why Northern Light is a “Leader” and “Customer Favorite” among Market and Competitive Intelligence Platform Providers. Complete the form to access The Forrester Wave™.