
“Northern Light’s innovation has emphasized reliability, scalability, and flexibility. With strong newsletter and dashboard capabilities and no per-user fees, user adoption is one of the highest among vendors…”
Forrester, one of the world’s foremost research and advisory firms, recently evaluated the 11 market and competitive intelligence (M&CI) platforms “providers that matter most” and ranked Northern Light a “Leader”.
Of the 11 vendors included in Forrester’s assessment, Northern Light was identified as a “Customer Favorite” by Forrester, based on their interviews with real-world users of M&CI platforms. Northern Light’s customers include many of the world’s largest pharmaceutical, information technology, financial services, consumer products, manufacturing, and healthcare companies. Northern Light clients are research-driven organizations that place a premium on ensuring enterprise-wide access to the market and competitive intelligence information upon which successful strategy, R&D, product management, marketing and sales depends.
Northern Light is known for its high-touch support model, characterized by support that is personalized and attentive, ensuring ongoing assistance and guidance throughout the customer relationship.
Users of SinglePoint can search asking GenAI questions, using search terms, browsing a strategic or personal dashboard with search results displayed from expert searches, navigating concepts based on taxonomies, using the machine-learning-based “More Like This” feature, or using selection boxes on advanced search forms. In addition, SinglePoint features a robust insight distribution ecosystem to ensure relevant research is shared with everyone who may be interested, and the right information reaches each decision-maker at the right time.
Northern Light’s M&CI platform, called SinglePoint™, is an enterprise-scale knowledge management system explicitly optimized for aggregating and mining insights from market research and competitive intelligence content from all sources relevant to a large organization, whether it originates from within or outside the company.
Enterprise-scale implementations require automated means to aggregate, curate, and distribute content and insights and to provide self-service access.
In addition, enterprise customers require:
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