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competitive intelligence

Using Social Media Analytics to Find White Space Opportunities

As a term, “white space” sounds like an empty void, or a space that’s absent…

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strategic business intelligence

On The Merits Of Tracking Bread Crumbs, And Other Strategies For Garnering Strategic Business Intelligence

Using bread crumbs to mark an obscure trail has a storied history in, well, stories.…

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social media analytics provider

How To Select A Social Media Analytics Provider

More than half of Americans now regularly get their news from social media according to…

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brand leaders

Using Social Analytics to Identify Brand Leaders

Branding is an industry unto itself. More than a name, a logo, or a slogan,…

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Avoid GDPR Violations with SinglePoint

“What’s in a name?” Juliet mused to Romeo centuries ago. While Shakespeare’s question is still…

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