Insights
Effective Content Aggregation is the Foundation for Well-Informed Business Decisions
Effective content aggregation is the foundation for a business insights platform – critical infrastructure that…
Northern Light Introduces Research Project Tracker
New SinglePoint™ option lets organizations house and monitor active primary market research projects within their…
Calculating the ROI for generative AI applied to business research
Technology analysts often mention knowledge management (KM) as one of the most practical early applications…
Navigating the Future with Competitive Intelligence Portals: An Overview
In the dynamic business landscape of the digital age, competitive intelligence (CI) has become an…
The Case for Using Retrieval Augmented Generation in Generative AI Applications within the Enterprise
There is growing recognition across the business world that the technique known as “retrieval augmented…
Why large enterprises choose Northern Light SinglePoint as their market and competitive intelligence research platform
There are many considerations that go into selecting a knowledge management (KM) platform for a…
Content curation is the foundation for effective competitive intelligence research and analysis
Competitive intelligence (CI) – the business discipline of gathering, analyzing, and using information collected on…
Forrester’s guidance on how to successfully sell B2B products to Millennial buyers is already Northern Light’s standard practice
For nearly a decade, Northern Light has been talking about the importance of accommodating the…
Pharma companies are jumping on the GenAI train
The pharmaceutical industry has a history of aggressive adoption of new technology. Generative AI (GenAI)…