skip to Main Content


Woman at desk in office doing market research

The Evolution of Market Research: What’s New in 2021?

Market research has been a vital business function for decades, and the ability of business…

Read More
holiday hashtag analytics

Holiday Hashtag Analytics: Pop Quiz for Retail Marketers

With Thanksgiving barely in the rear view mirror, and Christmas swiftly approaching, it’s primetime for…

Read More

One executive’s competitive intelligence portal “wish list”

Since it’s the holiday season, we are focusing this month’s blog post on a topic…

Read More
competitive intelligence

Unpopular Opinions: What Twitter Trends Reveal That Online Reviews Can’t

Unpopular opinions go against the grain. They contradict what’s customary or widely accepted, and they…

Read More
SinglePoint wins 2020 KMWorld Readers Choice Award

SinglePoint Wins 2020 KMWorld Readers Choice Award

Northern Light SinglePoint has been honored with the 2020 KMWorld Readers Choice Award for Best…

Read More

Small but mighty: How lean CI teams support large enterprises

In many organizations, even large global enterprises, the competitive intelligence (CI) function is staffed “lean”;…

Read More
social media analytics

Using Social Media Analytics to Navigate the Global Conversation on Vaccines

Staying on the leading edge of social media marketing in the pharmaceutical industry requires a…

Read More
Back To Top