Strategic Research Portal Benefits
Research portal benefits range across many operational and financial considerations. The benefits of deploying a SinglePoint Strategic Research Portal include:
- Find and then publish market research, competitive intelligence, and customer insights to large audiences in an efficient and highly usable solution.
- Make primary research reports easily findable and shareable to increase the level and quality of market intelligence across an organization.
- Enable higher-impact market research efforts by delivering truly comprehensive searches across all sources every time. Research efforts will be better informed, with options better analyzed and recommendations supported more forcefully.
- Increase utilization of licensed content, so that subscription dollars spent have heightened impact on business analysis, marketing strategy, and competitive intelligence.
- Create a self-service environment for performing research by distributing access to the SinglePoint Strategic Research Portal enterprise-wide. This capability relieves the research staff of routine, first-level requests, freeing them for higher-value activities.
- Provision a high quality market research alternative to public Web search engines for employees — one that does not tax the research and information center staff resources.
- Reduce time wasted on off-target reports and articles, and increase time spent finding research content that will be particularly useful for the business purpose of the search by using integrated analysis options such as automated meaning extraction, text analytics, and sentiment scoring.
- Speed time to competitive intelligence and market intelligence insights.
- Set and enforce access rights at the document level to individual users and/or user groups.
- Saving significant dollars from many sources typically pays for the portal 3 to 14 times over.