Your enterprise knowledge management system for consumer insights requires a “find engine”
The Bible says “Seek, and ye shall find.” Here’s a contemporary corollary: Search, and you may or may not find what you’re looking for – at least when it…
Boston Consulting Group: “Overcoming the Innovation Readiness Gap”
CEOs at the most innovative companies prioritize strategies and systems that elevate the role of customer insight in planning and operations. Boston Consulting Group (BCG) has identified elevating customer insight…
5 Ways AI Can Help You Get More from Your Consumer Insights Research
Want to waste time and money? That’s easy: Do extensive high-quality consumer insights research, analyze the results, make a presentation to your team, save the files on SharePoint, and then…
Intelligent Enterprise Search: Bridging the Gap Between Elusive Information & Actionable Insights
Intelligent applications – those that are enhanced with artificial intelligence (AI) and machine learning capabilities -- are guaranteed to be a topic of conversation in your company right now. According…
An expert’s take on why SharePoint is not the optimal solution for a function-specific search application
Organizations considering how best to manage their market research and competitive intelligence assets often say to themselves at some point in their deliberations, “Well, we already have Microsoft SharePoint.” Which…
Market Researchers Need Better Tools in 2021
Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product positioning, brand monitoring, and market size. With information changing by the minute, market research teams…
Throw open the gates to the kingdom of content
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “content is king” 25 years ago in a blog…
The Evolution of Market Research: What’s New in 2021?
Market research has been a vital business function for decades, and the ability of business professionals to access and apply it has improved greatly over the years. Recent developments in…
Now more than ever, scientists need visibility into life sciences research
Poor visibility can be a problem. Meteorologists talk about it frequently, and we've all experienced it at one time or another -- say, when you're driving down a narrow, winding,…