The Evolution of Market Research: What’s New in 2021?
Market research has been a vital business function for decades, and the ability of business professionals to access and apply it has improved greatly over the years. Recent developments in…
Now more than ever, scientists need visibility into life sciences research
Poor visibility can be a problem. Meteorologists talk about it frequently, and we've all experienced it at one time or another -- say, when you're driving down a narrow, winding,…
Create the Cure for your Zombie Search Engine
In every zombie apocalypse movie since The Omega Man invented the genre in 1971, there is a powerful new cure that saves the world in the end from the zombies.…
Fair Use and Aggregating Web Content: Keeping Your Company Safe
“The best things in life are free,” sang the Beatles. And yes, although a lot of web content is freely available, it can't always be used for free. The same…
Social Analytics Changes the Game for Marketers with Machine Learning
Savvy marketers are more metrics driven than ever. The culture shift to online communications and commerce allows marketers to make data-driven decisions; a far cry from considering newspaper circulation to…
Northern Light Launches AI-Based Tool for Twitter Analysis, Research and Planning
Northern Light Social Analytics helps marketers automatically identify meaningfully connected terms within social media posts to optimize ad spend, target social media posts, and analyze competitors’ business strategies BOSTON, MA,…
How Machine Learning Can Help R&D
The front-end of the R&D process in virtually every industry relies on effective literature search, which after decades of stagnation is now, finally, getting significantly better. That’s because machine learning…
How to Read Your Customers’ Minds
Mind-reading used to be a popular and profitable con back in the day. The so-called “Mind Reader” would arrange to have a shill in his audience. When the Mind Reader…
Decisions, Decisions: Basing Business Choices on Fact, Not Fiction
A company makes many important choices over the course of its existence. Unfortunately, too many organizations embark on decisions due to faulty facts — or, worse, complete fiction. For example,…