Northern Light’s CEO Describes “The Path to Cognitive Search” at Data Summit 2018

The introduction of machine learning is changing the business search paradigm for the first time in over 20 years, David Seuss tells Boston conference attendees

 

BOSTON, May 29, 2018 — A generational shift in online business search is occurring as a result of the maturation and commercial availability of machine learning technology, Northern Light® CEO David Seuss told an audience of business technology leaders at Data Summit 2018 in Boston last week.

“Business search is far more complex than consumer search, because it’s about mastering a topic, such as ‘what are our competitors up to’ or ‘what do our customers care about,’ rather than simply finding a fact, like ‘what time will the movie start,'” Seuss said.  “Since 1994, when the first search engine was deployed, the business search process is largely unchanged: A user entered search terms in a field, hit the search button, got a list of documents called search results, reviewed the list to find a few that might be relevant, downloaded one document, manually scanned it to see if it’s on point, and then returned to the list and continued the process until frustrated or out of time.

“Users are overwhelmed and tired, and would love to dispense with search altogether,” Seuss explained.  “What people really want is a personal search assistant.  They demand to know why the machine can’t just read all those documents for us and tell us what it finds.  Well, now it can. Machine learning can change the entire business search paradigm.”

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Intelligence Platforms Webinar will Feature David Seuss

David Seuss will be a featured guest at information industry consulting firm Jinfo’s webinar about intelligence platforms on Thursday, June 28, at 11:00 a.m. ET.  The moderated panel discussion will address several important topics:

  • The Holy Grail of seamless content integration – why is it so tricky?
  • Questions vendors want you to ask, to make sure of a good fit for your needs
  • What they mean when they use terms like AI, machine learning and analytics
  • What’s reasonable to expect for configuration, and what constitutes additional services?

The webinar is open to Jinfo subscribers; registration is available here.

Jinfo



David Seuss to Speak at Data Summit 2018

David Seuss, CEO of Northern Light, will present “The Path to Cognitive Search” on Tuesday, May 22nd, from 12:00-12:45 at the 2018 Data Summit in Boston, MA.

Presentation summary:

Search is not a new activity for most of us, but cognitive search adds new dimensions and functionalities that enhance the UX.

How Machine Learning Changes the Search Paradigm

Since 1994, when the first search engine was deployed, search has worked like this: A user entered search terms in a field, hit the search button, got a list of documents called search results, reviewed the list to find a few that might be relevant, downloaded one document, manually scanned it to see if it’s on point, and then returned to the list and continued the process until frustrated or out of time. Users are overwhelmed, tired, and wish they had a personal search assistant. They want to dispense with search altogether. They demand to know why the machine can’t just read all those documents for us and tell us what it finds. Well, now it can! Machine learning can change the entire search paradigm.

Registration: http://www.dbta.com/DataSummit/2018/Registration.aspx

The Data Summit conference is a unique event that brings together IT practitioners and business stakeholders from all types of organizations. Top corporations, government agencies, and public institutions gather together to learn about the leading technologies and strategies for succeeding in this increasingly data-driven world. Attendees get a comprehensive educational experience designed to guide them through all of today’s key issues in data management and analysis. Take advantage of the many opportunities for peer interaction through panel discussions and provocative talks. Whether your interests lie in the technical possibilities and challenges of new and emerging technologies or using Big Data for business intelligence, analytics, and other business strategies, Data Summit 2018 has something for you!

An intense two-day immersion into the major technologies and strategies for becoming a data-driven business, Data Summit is co-located with the Cognitive Computing Summit as well as our special day long programs: Hadoop Day on Tuesday and Cloud Day on Wednesday. Access to these co-located events is included with your Data Summit registration or available as individual pass types.

All attendees can take advantage of access to the Data Solutions Showcase, where companies with solutions to your data challenges will be displaying their products and services. If you want to connect with the leaders and innovators in the industry, discover what works in the real world, and begin charting your course forward, Data Summit is the place to do it. Join us this May in Boston for Data Summit 2018!

 


The Question of Fake News

The best way to prevent fake news from being consumed by your researchers is to control the quality of the sources included in your news feed.   Sources like the ones we include our Northern Light Business News feed will never originate and only rarely republish fake news stories.

Fake news can only go viral when someone makes up a story and then publishes it on a website. Because many web news sites do not originate their own content but use automated means to find stories on other web sites, they end up republishing these stories.   That means fake news stories spread across the web at the speed that software algorithms can copy and republish them, which is very fast.

Every one of the news sources included in Northern Light Business News must passes muster with our editorial department.  The source must have only original, high quality content that provides analysis, commentary, and perspective.  The source must employ journalists who use bylines and who are knowledgeable about the industries they write about.   Such sources and journalists are unlikely to fall for a fake news story and they rarely republish other source’s material.

While we can’t claim that our editorial practices guarantee we will never ever include a fake news story in our feed, it would have to be a story that has already convinced knowledgeable and careful journalists.  This eliminates a huge part of the risk of further disseminating fake news when using our news feed.


Hello Machine Learning

by Anton Voskresenskiy, Chief Research Officer

When Northern Light started its machine learning project we paused to consider the areas where machine learning could add value to search for our clients. We listened to what our clients and users were saying about the nature of search and how they wished it were different.

There is no doubt that cognitive styles are evolving and that users want the machine to do more of the work. These are the things our users told us:

“When I want to drill into a topic more deeply from a search result, why can’t the machine figure out what the right query is for me? I don’t want to think about topics and query terms to add to my search terms.”

“Why can’t the machine just read the documents on the search result for me and tell me what it finds that I should know?”

“Why do I have to search at all? Why can’t the machine just monitor the content flow and tell me when there is something new I should pay attention to?”

So we set out to address these pain points with our machine learning development effort. We think we have made some innovative strides that contribute to a solution of the problems expressed above.

For example:

  1. Recommended Reading List: uses machine learning to observe what an individual user is interested in and then monitors the content flow for new material the user should care about. You don’t search for the content; the content comes and finds you!
  2. More Like This: uses machine learning to rewrite the query based on an article or report of interest to find additional material that is on point for the user.
  3. Insights Report: uses machine learning to find important ideas in the documents on the search result page and pulls the sentences that represent those ideas into a report for the user to read.

Each one of the above features is in effect an intelligent assistant to help you find more strategic insights. The next year will be an exciting one for Northern Light and our clients. Machine intelligence is arriving like an eager new employee to start its job working for us – and we will all be learning together how to use it to lever our human intellects. We can’t wait to share it with you!

Recommended Reading List for IT News

Recommended Reading List for IT News

 

More Like This and Insights Report from “More Recommended Articles”


Northern Light Extends Its Content Partnership Business Strategy Through New Alliance with ProQuest

Northern Light Life Sciences Conference Abstracts Collection is Latest Addition to ProQuest Dialog

 

BOSTON, March 28, 2018 — Northern Light®, a provider of machine learning-powered knowledge management platforms for market research and competitive intelligence, has extended its content partnership strategy through an alliance with ProQuest, which this month added Northern Light Life Sciences Conference Abstracts to the content available in its ProQuest Dialog™ information service. ProQuest curates content that matters to the advancement of knowledge, assembling an archive of billions of vetted, indexed documents.

For Northern Light, the alliance with ProQuest represents the continuation of a partnership business strategy that began several years ago. Northern Light currently has content distribution partnerships with ProQuest, Comtex, Wolters Kluwer Health, and Thomson Reuters.

The Northern Light Life Sciences Conference Abstracts collection features nearly 2.8 million abstracts and posters from more than 3,800 conferences since 2010.

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Northern Light Launches Clinician Insights, a Free Research Website for Physicians and Other Clinicians

BOSTON, MA, Feb. 6, 2018 — Northern Light® (www.northernlight.com) today launched Clinician Insights™, an open and freely accessible website that offers physicians and other healthcare clinicians instant, searchable access to abstracts of articles published in over 5,000 of the world’s premier medical research journals and research presented at over 200 global medical conferences during the past 15 months.

Clinician Insights enables users to easily browse the latest research and conference papers in 16 clinical specialties to glean useful and timely information to support their patient care initiatives.  The website, which requires no registration to use, enables integrated search across multiple content sources, and delivers informative search summaries and article abstracts.  In addition, users can save custom searches and bookmark articles, receive email search alerts about new research or news in their clinical specialty, and create custom dashboards with only the topics an individual cares most about.

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Northern Light Delivers First Strategic Research Portal with Integrated Machine Learning Capabilities

BOSTON, MA, Dec. 6, 2017 — Northern Light® (www.northernlight.com) today announced the first commercial delivery of the machine learning-enabled SinglePoint v11, Northern Light’s platform for competitive intelligence and market research.  The go-live, at an industry-leading computer software company, is the first in a series of customers deployments scheduled for the next quarter, and represents a significant evolutionary step toward the notion of an automated market research assistant.

SinglePoint provides users single-search access to and analysis of primary and licensed secondary research content, relevant social media postings, and business news.  Tens of thousands of marketing, sales, and product development professionals at global enterprises use SinglePoint every month.

SinglePoint v11 features powerful machine learning capabilities for cognitive search based on Google’s TensorFlowlibrary of machine learning algorithms. Northern Light’s machine learning solution enables the system to automatically synthesize, refine, and present critical information distilled from large collections of market intelligence content within a SinglePoint portal.  This changes the search process profoundly.

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