
Our 2025 New Year’s Evolution
For Northern Light, 2025 is not just the beginning of a new year; it’s the dawn of a thrilling new era. Having flourished as a privately held company for two decades, Northern Light has maintained steady and profitable growth, driven by our commitment to deliver exceptional products and dedicated service to our loyal, blue-chip customer base. It’s a legacy we’re quite proud of.
As we step into 2025, we’re excited to announce that we are on the cusp of a transformative opportunity: an accelerated growth trajectory, fueled by a $23 million investment by LoneTree Capital. Northern Light has continuously achieved year-over-year growth, and we’ve achieved that growth through a careful, measured approach, powered by our own retained earnings. We’ve focused our investments on product development and customer service, leading to significant achievements like:
- The integration of a cutting-edge generative AI application within SinglePoint™, Northern Light’s market-leading knowledge management platform optimized for market and competitive intelligence (M&CI) research; and
- Earning the coveted “Leader” and “Customer Favorite” designations in The Forrester Wave™: Market and Competitive Intelligence Platforms, Q4 2024.
Now, with a significant capital infusion, Northern Light is poised to accelerate product innovation, expand our global reach, and enhance the strategic value we deliver to our clients. We’re ready to take bold steps to drive innovation, surpass our previous achievements in delivering unmatched value to our clients, and offer exciting new career opportunities to our associates.
We are committed to expanding our product and service offerings. While SinglePoint is already a leading knowledge management platform optimized for market and competitive insights, we will further enhance its capabilities by expanding our engineering team and pursuing strategic acquisitions and partnerships. Our focus will include integrating tools for automated content analysis, CI analysis services, and exploring opportunities in adjacent sectors, such as medical affairs and pharmaceutical co-vigilance.
We’re also ramping up our sales and marketing efforts. Although we have a stellar client base that includes industry leaders, our visibility doesn’t yet match our potential. But that’s about to change — soon, more people will discover the power of Northern Light!
Partnering with LoneTree, a growth equity firm, marks an important milestone for us. Unlike traditional private equity or venture capital, growth equity is centered on investing in staff, marketing, and product development. This partnership is designed to foster lasting business success and mutual growth, benefiting our customers and our company.
With a loyal customer base that includes many of the world’s largest pharmaceutical, technology, financial services, consumer products, manufacturing, and healthcare companies, Northern Light plays a pivotal role in supporting intelligence-driven organizations. Our clients rely on SinglePoint to drive strategic decisions, optimize R&D, foster innovation, create new products, and enhance marketing and sales outcomes.
Thanks to our partnership with LoneTree, we’re poised to deliver even greater value to these clients — and to many more around the globe.
This is our evolution for the New Year. Let’s embark on it together!