Built for the AI Era
Case Study • Fortune 500 Healthcare

How Unified Consumer Insights Accelerated Decisions by 85%

A global enterprise unified fragmented primary and licensed research into one governed platform—unlocking faster decisions, reducing duplication, and accelerating product and regulatory outcomes worldwide.

AI-Powered
Enterprise-Proven
Engineered for Action
"The right research changed how fast we move.
— Director of Market Research
$1M
Monthly Cost Avoidance
6-9
Month Faster Time To Market
45
Minute Regulatory Turnaround
100%
Global Enterprise Coverage

Trusted By the Worlds Most Recognizable Enterprises

The Challenge

When Research Slows Growth

Primary research lived in silos, forcing teams to duplicate studies, delay launches, and struggle to meet regulatory demands.

Fragmented Research

Studies scattered across regions limited enterprise-wide visibility and slowed insight reuse.

Duplicate Effort

Teams commissioned new studies unaware relevant research already existed internally.

Slow Discovery

Tag-based search prevented teams from finding relevant insights early in decision workflows.

Regulatory Pressure

Manual processes delayed responses to regulatory requests and increased compliance risk.

The Solution

SinglePoint™: The Centralized Operating System for Consumer Insights

SinglePoint centralized global research, embedded compliance, and enabled fast, self-service access—turning existing insights into an always-available enterprise asset.

Centralize

Unified Global Research Platform

Unified all internal primary and licensed third-party research into a single governed platform, giving teams a complete, enterprise-wide view of existing consumer insights.

One global research view
No siloed repositories
Govern

Precision Search with Compliance Built In

Embedded compliance, auditability, and entitlement controls directly into research workflows, ensuring teams follow “search first” policies without slowing insight discovery.

Audit-ready workflows
Built-in compliance controls
Activate

Self-Service Access with Controlled Visibility

Enabled secure, role-based self-service access so product, marketing, and regulatory teams could find and apply insights independently—without CI or IT bottlenecks.

Self-service insight discovery
Faster insight-to-action
Enterprise-Proven Results

Decision-Ready Intelligence at Scale

SinglePoint™ delivered transformative, measurable impact—without the DIY burden

90%
Less Duplication
Existing research reused before commissioning
5X
Faster Decisions
Insights surfaced early in workflows
100%
Regulatory Confidence
Compliance embedded into research access
3X
Time-to-Market Gains
Teams act without waiting on insights
Engineered for Action
Faster Decisions
Full-text search surfaces relevant research instantly, eliminating reliance on incomplete tags or metadata
AI-Powered Governance
Compliance and audit requirements are enforced automatically, reducing risk without adding process friction
Activated Insights
Insights are available earlier in workflows, helping teams move faster on launches and regulatory requests
Having everything available in one global research collection exceeded expectations and accelerated more decisions than we imagined.
Director of Market Research
Fortune 500 Enterprise

Ready to Unlock Faster Consumer Insights?

See how SinglePoint transforms existing research into a governed, decision-ready asset across your enterprise.

No commitment required. See Northern Light in action in under 30 minutes.