See How Global Brands Unlock Growth with Consumer Insights

A global enterprise struggling with fragmented primary research needed a smarter, faster way to turn insights into decisions. Northern Light’s SinglePoint Intelligence Engine unified their global research landscape—and transformed how consumer insights drive decisions.

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The Problem

In a global enterprise where product, marketing, and regulatory teams depend on accurate consumer insights, primary research was scattered across regions and business units—trapped in silos that slowed decisions and inflated costs.

Without a unified view of existing studies, teams often duplicated efforts, overlooked subscription content, or delayed critical go-to-market choices. Searching legacy repositories was limited to tags and metadata—meaning even relevant research often went undiscovered.

The impact? Answering a single regulatory request required three staff members and 45 days. Product timelines slipped while teams waited on insights. And millions were spent commissioning studies that already existed—just not findable.

In an environment where market timing and compliance are non-negotiable, fragmented intelligence wasn’t just inefficient—it was a liability.

Client Objectives

Enable precision, full-text search across global primary and licensed research—removing reliance on tags and metadata alone.

Surface relevant prior research early in the workflow to reduce duplication and avoid unnecessary new studies.

Accelerate time to market by equipping product and marketing teams with fast, self-serve access to trusted insights.

Reduce regulatory response time by embedding compliance into an auditable, streamlined workflow.

Break down regional silos by centralizing insights—empowering smarter, more aligned business decisions enterprise-wide.

What Northern Light Delivered

Unified Global Research Platform

Deployed a SinglePoint portal to consolidate all internal primary and licensed third-party research from every business unit worldwide, ensuring enterprise-wide visibility.

Precision Search with Compliance Built In

Integrated Northern Light’s full-text search engine with advanced capabilities—Boolean logic, proximity, concept, and date filters—and enforced a “Search First” policy to streamline research initiation and compliance.

Self-Service Access with Controlled Visibility

Enabled secure, role-based access across the organization, empowering product, marketing, and development teams to find and apply insights autonomously—without IT or CI bottlenecks.

See the Impact of Smarter, Connected Insights

$1M per month saved in avoided consumer insights studies by surfacing existing relevant research.

6–9 months faster time to market on critical launches—driving $2B in annual revenue gains.

Regulatory request time slashed from 135 staff days to just 45 minutes.

Having everything available in one global market research collection produced productivity and financial gains that exceeded even our high expectations. But the big win was realizing how many business decisions we could accelerate with the right research portal.

— Director of Market Research