The evolving role of conversational AI in market research and competitive intelligence

Wednesday, December 13th, 1:00 p.m. – 2:00 p.m. ET
—
The evolving role of conversational AI in market research and competitive intelligence
Presented by Northern Light CEO David Seuss

In less than a year, “generative AI” has gone from a consumer novelty (ChatGPT) to an embedded capability in enterprise knowledge management applications — for example, gen AI now summarizes research documents and answers users’ questions based on those documents — effectively becoming an intelligent interface for enterprise search. Now comes the next step: “conversational AI” to help drill down into, and derive insights from, a particular document through a progressive series of user-machine interactions (a “conversation” of sorts). Tune in to this to learn how the process of mining primary and secondary research documents for market and competitive intelligence is being transformed by large language models trained specifically for business and technology research content.

Don’t miss this presentation – Wednesday, December 13th, 1:00 p.m. – 2:00 p.m. ET