Hello Machine Learning

by Anton Voskresenskiy, Chief Research Officer

When Northern Light started its machine learning project we paused to consider the areas where machine learning could add value to search for our clients. We listened to what our clients and users were saying about the nature of search and how they wished it were different.

There is no doubt that cognitive styles are evolving and that users want the machine to do more of the work. These are the things our users told us:

“When I want to drill into a topic more deeply from a search result, why can’t the machine figure out what the right query is for me? I don’t want to think about topics and query terms to add to my search terms.”

“Why can’t the machine just read the documents on the search result for me and tell me what it finds that I should know?”

“Why do I have to search at all? Why can’t the machine just monitor the content flow and tell me when there is something new I should pay attention to?”

So we set out to address these pain points with our machine learning development effort. We think we have made some innovative strides that contribute to a solution of the problems expressed above.

For example:

  1. Recommended Reading List: uses machine learning to observe what an individual user is interested in and then monitors the content flow for new material the user should care about. You don’t search for the content; the content comes and finds you!
  2. More Like This: uses machine learning to rewrite the query based on an article or report of interest to find additional material that is on point for the user.
  3. Insights Report: uses machine learning to find important ideas in the documents on the search result page and pulls the sentences that represent those ideas into a report for the user to read.

Each one of the above features is in effect an intelligent assistant to help you find more strategic insights. The next year will be an exciting one for Northern Light and our clients. Machine intelligence is arriving like an eager new employee to start its job working for us – and we will all be learning together how to use it to lever our human intellects. We can’t wait to share it with you!

Recommended Reading List for IT News

Recommended Reading List for IT News

 

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Northern Light Extends Its Content Partnership Business Strategy Through New Alliance with ProQuest

Northern Light Life Sciences Conference Abstracts Collection is Latest Addition to ProQuest Dialog

 

BOSTON, March 28, 2018 — Northern Light®, a provider of machine learning-powered knowledge management platforms for market research and competitive intelligence, has extended its content partnership strategy through an alliance with ProQuest, which this month added Northern Light Life Sciences Conference Abstracts to the content available in its ProQuest Dialog™ information service. ProQuest curates content that matters to the advancement of knowledge, assembling an archive of billions of vetted, indexed documents.

For Northern Light, the alliance with ProQuest represents the continuation of a partnership business strategy that began several years ago. Northern Light currently has content distribution partnerships with ProQuest, Comtex, Wolters Kluwer Health, and Thomson Reuters.

The Northern Light Life Sciences Conference Abstracts collection features nearly 2.8 million abstracts and posters from more than 3,800 conferences since 2010.

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Northern Light Launches Clinician Insights, a Free Research Website for Physicians and Other Clinicians

BOSTON, MA, Feb. 6, 2018 — Northern Light® (www.northernlight.com) today launched Clinician Insights™, an open and freely accessible website that offers physicians and other healthcare clinicians instant, searchable access to abstracts of articles published in over 5,000 of the world’s premier medical research journals and research presented at over 200 global medical conferences during the past 15 months.

Clinician Insights enables users to easily browse the latest research and conference papers in 16 clinical specialties to glean useful and timely information to support their patient care initiatives.  The website, which requires no registration to use, enables integrated search across multiple content sources, and delivers informative search summaries and article abstracts.  In addition, users can save custom searches and bookmark articles, receive email search alerts about new research or news in their clinical specialty, and create custom dashboards with only the topics an individual cares most about.

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Northern Light Delivers First Strategic Research Portal with Integrated Machine Learning Capabilities

BOSTON, MA, Dec. 6, 2017 — Northern Light® (www.northernlight.com) today announced the first commercial delivery of the machine learning-enabled SinglePoint v11, Northern Light’s platform for competitive intelligence and market research.  The go-live, at an industry-leading computer software company, is the first in a series of customers deployments scheduled for the next quarter, and represents a significant evolutionary step toward the notion of an automated market research assistant.

SinglePoint provides users single-search access to and analysis of primary and licensed secondary research content, relevant social media postings, and business news.  Tens of thousands of marketing, sales, and product development professionals at global enterprises use SinglePoint every month.

SinglePoint v11 features powerful machine learning capabilities for cognitive search based on Google’s TensorFlowlibrary of machine learning algorithms. Northern Light’s machine learning solution enables the system to automatically synthesize, refine, and present critical information distilled from large collections of market intelligence content within a SinglePoint portal.  This changes the search process profoundly.

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Northern Light Customer Ilene Strongin-Garry Named an “Outstanding Woman in Travel Research” by WITTI

Knowledge management executive at InterContinental Hotels Group receives honor
from Women in Travel and Tourism International

 

BOSTON, MA, Aug. 7, 2017 – Ilene Strongin-Garry, Manager, Knowledge Management and Sharing Culture Champion at InterContinental Hotels Group (IHG®) and a Northern Light® SinglePoint™ portal administrator for the past five years, has received a 2017 “Outstanding Woman in Travel Research” award from Women in Travel and Tourism International (WITTI).

Strongin-Garry was honored recently as part of the annual WITTI Awards program based on the evaluation results of a panel of peers from WITTI, an association with a network of over 14,000 women working in the travel industry around the globe.  She was selected from among more than 80 nominees.

“We are excited for and extremely proud of Ilene for receiving this significant industry recognition,” C. David Seuss, CEO of Northern Light, said.  “She is a consummate knowledge management professional that understands how to deliver high value business intelligence to decision makers within IHG.

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Northern Light Forms News Distribution Partnership with Comtex News Network

Northern Light to provide curated content from 6,500 Web-based business news sources to Comtex
for integration into its financial news feeds

 

BOSTON, MA, July 18, 2017 – Northern Light® (www.northernlight.com) today announced it has entered into a news distribution partnership with Comtex News Network, Inc. Under the arrangement, Northern Light will provide Comtex with curated content from reliable Web-based business news sources, which Comtex will integrate into its custom information feeds to its clients. Comtex is calling its offering Comtex Web Topics Powered by Northern Light.

Comtex News Network, Inc. is a leading news aggregation service specializing in the financial news and content marketplace.

Northern Light aggregates 40,000 stories per day from 6,500 Web-based business news sources.  The company will supply Comtex with topical collections of citations, including article titles and sources, summaries of the articles, and links to the original content.  Users will be able to click through to news websites to read the full text. Comtex users will have access to an archive of 20 million articles dating back 24 months.

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Northern Light Kicks Off Another “Summer of Love” with Announcement of SinglePoint Version 11 with Machine Learning Search Enhancements

To celebrate the 50th anniversary of the “Summer of Love” Northern Light delivers a new research portal that is music to the ears of executives and research pros

 

BOSTON, MA, June 16, 2017 – Exactly fifty years ago today, the Monterey Pop Festival opened its gates and kicked off what later became known as the San Francisco “Summer of Love.”  To celebrate the anniversary, Northern Light® (www.northernlight.com) is unveiling two radical innovations in strategic market research portals that it will begin delivering to customers this summer.  This announcement marks the beginning of Northern Light’s “Summer of Love (For Our Customers).”

The innovations are embedded in SinglePoint™ version 11, a new release of Northern Light’s strategic research platform for competitive intelligence and market research insights used by hundreds of thousands of professionals at global enterprises. Version 11 features a mobile-first, responsive user interface built with Material Design, Google’s set of state-of-the art application interface principles, guidelines, and UI treatments that are becoming an industry standard for web application design.  Version 11 delivers an aesthetically pleasing, modern enterprise application interface with great flexibility for clients to configure their own unique branding and artistic treatments for their market research portals.  In addition to being fully responsive across all devices from smartphones to PCs, SinglePoint v11 uses “cards” to visually organize content on the portal.  All user controls are reimagined to be mobile-friendly, simple to understand and easy to operate with a click on a big screen or with a tap on a small one.

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Northern Light to Showcase its Strategic Research Portal Solutions at SLA 2016 Annual Conference in Philadelphia

BOSTON, MA, June 9, 2016Northern Light® will showcase its enterprise strategic research portal application, SinglePoint™, along with related mobile apps and Millie™, a free, web-based competitive intelligence assistant, at the SLA 2016 Annual Conference in Philadelphia, June 12-14, at booth #225.

The SLA conference is an annual event for information professionals organized by the Special Libraries Association. The 2016 SLA conference features over 200 events including educational programs, networking events, receptions, and tours.

Large enterprises deploy Northern Light SinglePoint to provide employees single-search access to and analysis of primary and licensed secondary research content, relevant social media postings, and business news. Northern Light also offers mobile apps for Apple, Android, BlackBerry and Windows smartphones that complement SinglePoint portals. Any content in a SinglePoint portal can be made available to authorized users of the enterprise version of Northern Light’s mobile apps. Free, publicly available versions of the apps deliver industry news for the IT, telecommunications, pharmaceutical and life sciences industries.

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