Unified Content Access: The Most Trusted Information Sources At Your Fingertips
Competitive intelligence applications require large collections of relevant market research. Pick from a variety of content options to populate market research.
Primary Internal Market Research
A typical SinglePoint market research platform includes primary internal market research produced by our clients. Our content automation system can extract and index text and metadata from any file format such as MS Office documents, PDFs, XML, HTML. We can even extract and index metadata for Even metadata for non-text based file formats used for graphics, logos and videos are extractable and indexable.
Licensed Secondary Marketing Research
Northern Light aggregates and indexes the entire collections of over 160 IT analyst, consumer insights and market research, corporate research, think tanks, and technology research firms. And based on client requests, Northern Light is adding new sources all the time
Successful competitive intelligence and consumer insights analysis starts with accurate, authoritative content.
Northern Light’s specialized competitive intelligence and market research content collections have always been available to enterprise users of its SinglePoint strategic research portals. Now selected Northern Light content collections are being offered to individuals and companies through Amazon’s AWS Marketplace and the Amazon Data Exchange. Learn more…
Excerpts from Forrester Analyst Cinny Little's Presentation at Northern Light's Customer Summit
The Benefits of an Insights Driven Business
The Skills Your MC&I Team Needs for Success
How to Measure and Report the Impact of M&CI
Accelerate Time to Insight
Northern Light applies powerful AI-driven machine learning capabilities to automatically synthesize, refine, and present critical information distilled from large collections of consumer insights. This allows the system to more quickly surface relevant information to the user, in a format that is familiar with:
- “Automated document summaries”
- “More like this”
- “Recommended reading list”
- “Automated summary search report”
Market Research Workflow:
Monitor Even the Most Complex Workflow Processes
SinglePoint includes a fully-integrated market research project management workflow system. By integrating the market research platform and workflow, secondary research can easily be searched by a project team for relevant reports as part of the workflow system for new projects. This can save millions on unnecessary primary research and accelerating time to market.
Licensed Secondary Research:
The Most Robust Library of Trusted Information Sources
Northern Light aggregates and indexes the entire collections of over 160 IT analysts, consumer insights, market research, corporate research, think tanks, and technology research firms resulting in privileged access to billions of dollars’ worth of market research analyst content from every industry.
In fact, we are the only content aggregator permitted by firms such as Corporate Executive Board, Forrester, IDC, Reed Elsevier and Thomson to index the full-text of their consumer insights. As a result, clients have the highest quality of market research search effectiveness— far superior to that produced by federated search or search of metadata only – and can access all source data with a single search query.
When you spend millions a year on consumer insights and market research to help you better understand your customers, your industry, and your competitors, you expect that research to help make better business decisions throughout the company in every marketing, sales, and product development department.