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Insights

Our 2025 New Year’s Evolution

For Northern Light, 2025 is not just the beginning of a new year; it's the…

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Infusing market intelligence into corporate strategic planning

Infusing market intelligence into corporate strategic planning

Market intelligence is a vital input to corporate strategic planning. It provides the essential context…

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RAG is the best way to put GenAI to use for market and competitive intelligence research

Why RAG is the best way to put GenAI to use for market and competitive intelligence research

Northern Light has embraced retrieval-augmented generation (RAG) from the first day we launched our generative…

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Northernlight Singplepoint beats Microsoft SharePoint for competitive intelligence and market intelligence.

Why SinglePoint’s search beats Microsoft SharePoint (or any other KM platform) for mining market and competitive intelligence research

As anyone who has ever “put something away” – an article of clothing, a household…

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Portrait of businessman looking at camera in office. Competitive Intelligence.

With SinglePoint, you don’t have to spend time monitoring your competitors

Traditionally, competitive intelligence (CI) research has involved a lot of monitoring: Google searches of competitors’…

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Increasing effectiveness, not just efficiency, will be GenAI’s big payoff

Every large company is trying to figure out how and where to use generative AI…

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