Insights
Market Researchers Need Better Tools in 2021
Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product…
Treat your information assets as if they were cash
The currency of market research and competitive intelligence is extremely valuable in its own right…
Using Competitive Intelligence to find a Competitive Advantage
Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi,…
Northern Light Content Collections Now are Available on AWS Marketplace and AWS Data Exchange
For the first time, Northern Light's specialized competitive intelligence and market research content sets are…
Throw open the gates to the kingdom of content
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates…
Northern Light Sees Record Demand for New Market Intelligence Portals in 2020
BOSTON, Jan. 27, 2021 -- Northern Light® grew its revenue and sold a record number…
Intelligent Competitive Intelligence Finds the People Who Need It
How smart is your company’s competitive intelligence? If it’s sitting in a SharePoint site, probably…
The Evolution of Market Research: What’s New in 2021?
Market research has been a vital business function for decades, and the ability of business…
Holiday Hashtag Analytics: Pop Quiz for Retail Marketers
With Thanksgiving barely in the rear view mirror, and Christmas swiftly approaching, it’s primetime for…