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Market researches, like the man pictured here working his computer, need better tools in 2021

Market Researchers Need Better Tools in 2021

Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product…

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Not treating your informationa ssets like cash can lead to waste and frustration, clearly felt by the woman pictures who appears stressed as she sits at her computer.

Treat your information assets as if they were cash

The currency of market research and competitive intelligence is extremely valuable in its own right…

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A professional woman reviews competitive intelligence on a tablet

Using Competitive Intelligence to find a Competitive Advantage

Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi,…

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Man working on his computer reads content collections

Throw open the gates to the kingdom of content

Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates…

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Woman at desk in office doing market research

The Evolution of Market Research: What’s New in 2021?

Market research has been a vital business function for decades, and the ability of business…

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holiday hashtag analytics

Holiday Hashtag Analytics: Pop Quiz for Retail Marketers

With Thanksgiving barely in the rear view mirror, and Christmas swiftly approaching, it’s primetime for…

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