Insights
Northern Light SinglePoint: Your Enterprise’s CI “Content Factory”
For all the excitement about generative AI (GenAI), in order for this new technology to…
Enterprises lag their employees when it comes to generative AI use
Business strategy consulting firm McKinsey & Company has written extensively about generative AI (GenAI) over…
SinglePoint can be your organization’s generative AI “quick win”
Most companies begin their generative AI (GenAI) journey by dipping a toe in the water. …
Generative AI can be an accelerator for competitive intelligence
Northern Light has been talking for over a year about the power of generative AI…
Choosing the Right Competitive Intelligence Platform for Your Business
Competitive intelligence (CI) platforms play a vital role in helping businesses achieve a competitive edge…
Effective Content Aggregation is the Foundation for Well-Informed Business Decisions
Effective content aggregation is the foundation for a business insights platform – critical infrastructure that…
Northern Light Introduces Research Project Tracker
New SinglePoint™ option lets organizations house and monitor active primary market research projects within their…
Calculating the ROI for generative AI applied to business research
Technology analysts often mention knowledge management (KM) as one of the most practical early applications…
Navigating the Future with Competitive Intelligence Portals: An Overview
In the dynamic business landscape of the digital age, competitive intelligence (CI) has become an…