Iframe is blocked. Accept cookies to load it.

By clicking "Accept", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Northern LightBook a Live Demo

Case study · Consumer insights & primary research

How did a consumer insights team avoid $1M a month in duplicate research?

It consolidated its internal studies and subscription reports into one SinglePoint collection with full-text search. Teams now find existing research before commissioning new work, regulatory responses take minutes instead of months, and avoided studies save $1 million per month.

Book a live demoAll case studies
“The right research changed how fast we move.”
Director of Market Research

The results

  • 45 min
    regulatory turnaround
  • $1M
    monthly cost avoidance
  • 6–9 months
    faster time to market
Organization
Fortune 500 enterprise
Team
Consumer insights and primary research
Users
Product, marketing and regulatory teams

Before and after

What changed, side by side.

Before SinglePoint

Siloed research collections slowed product teams and led to duplicated studies.

  • New studies commissioned when relevant internal research already existed.
  • Tag-based search prevented teams finding insights early in decisions.
  • Manual processes delayed regulatory responses and raised compliance risk.

With SinglePoint

SinglePoint consolidated internal and subscription reports into one collection with full-text search.

  • Unified internal primary and licensed third-party research into one governed platform.
  • Replaced tag-based search with full-text search across every report.
  • Enabled role-based self-service for product, marketing, and regulatory teams.

The result

Regulatory turnaround fell to 45 minutes, avoided studies save $1M a month, and products reach market 6 to 9 months faster.

Want to see what results like these would look like for your team?

Book a live demo

In their words

Having everything available in one global research collection exceeded expectations and accelerated more decisions than we imagined.

Director of Market ResearchFortune 500 Enterprise

Common questions

Questions about this case study.

With every internal and subscription report in one collection and full-text search across all of it, regulatory requests now get a response in 45 minutes.

Teams search existing internal and licensed research before commissioning new work. Avoided studies save this team $1 million per month.

Product, marketing and regulatory teams, through role-based self-service, without waiting on the insights team.

Related

See what SinglePoint could do for your team.

Bring a decision you’re working on. We’ll show you the sources behind every answer.

Book a live demo