Primary Research Manager

Primary Research Manager is a comprehensive system for managing primary market research projects. Built on our SinglePoint platform, it organizes your workflow and documents for even the most complex projects.

Lower the cost of your market research

Market research is a multi-million dollar investment for enterprise businesses. Northern Light’s Workflow Manager can ensure that your company follows best practices, uses only the approved company methodology, automates and documents required approvals, tracks compliance requirements, eliminates duplicate research, shares market research across the organization with proper authentication.

Eliminate teams’ ability to circumvent the process

Complex, arduous approval processes with irrelevant steps motivate teams to circumvent the process to get to their goal faster. Instead, PRM applies the proper approval process, allowing project owners to skip unnecessary steps while documenting workflow steps and requiring key steps to be completed.

“Stay out of jail” card

Pharmaceutical companies are subject to strict compliance rules with hefty fines and personal accountability for executives. With each country’s laws differing, it’s a global minefield! Or, it used to be! By combining Workflow Manager with the Compliance Engine you can watch your worries float away. Create questions for Suppliers and Project Owners based on research type and country and automate compliance reviews.

Here’s what Primary Research Manager Does Best

Pays for itself - multiple times over

Market research is a multi-million dollar investment for enterprise businesses. Northern Light’s PRM can ensure that your company eliminates duplicate research, and shares market research across the organization so your investment is put to good use!

Provides progress transparency from anywhere

Conducting market research projects takes many steps and crosses many desks from Marketing to Compliance to Finance. PRM allows stakeholders to easily view every project’s progress from project initiation, business approval, supplier RFP and selection, compliance review, project execution, final review, and sharing across the authorized users of the company.

Removes compliance concerns

Multinational companies are at constant risk of tripping compliance triggers in any one of the companies in which they do business – with significant financial and even personal consequences for executives. Combining Workflow Manager with Compliance Engine creates a process that knows each country’s laws, prevents mishaps, and creates an audit trail,

Makes everyone’s jobs easier

Everyone is being asked to “do more with less”. With a global workforce, it’s vital that your approval process allows for multiple users – including the suppliers actually executing your projects – with various user rights and sign-off permissions. PRM has user categories such as project owners and approvers, compliance reviewers, supplier users, portal administrators and market research team members.