“Aligning content needs with business goals, use cases and target users is crucial. This strategic alignment ensures that GenAI applications are not just fed data but rather the right kind of data.”
Quick Answer: Maximize GenAI Enterprise Value With AI-Ready Content
In a recent report, Gartner poses the question: “How can enterprise applications leaders maximize generative AI (GenAI) value with their organizational content?” Their answer recommends three steps:
- “Identify and prioritize the content needed for GenAI-based capabilities by aligning with specific business goals, use cases and target users.”
- “Integrate applications that store and manage content to streamline the retrieval process.”
- “Optimize content processing and develop contextual prompts to maximize the effectiveness of GenAI-equipped applications.”
How a “content factory” supports GenAI
“Content factory” is the label Northern Light applies to what we believe Gartner is describing. In our systems, it’s optimized for market and competitive intelligence (CI) research because Northern Light’s users – professionals in marketing, product management, R&D, and strategic planning roles – are seeking insights to support critical business decisions.
“Identifying target user groups further refines the content curation process, ensuring that the data ingested by the GenAI application maximizes relevance and utility.”
Consider a KM platform
The content required for market and competitive intelligence research may include internally produced market research studies, licensed market intelligence reports, government or industry data, authoritative business news, technical and scientific journal papers, and expert commentary from renowned thought leaders. Aggregating and organizing all of these sources is complicated.
A sophisticated knowledge management (KM) platform is the best way to do the job. Because, as Gartner notes, “A KM initiative and its supporting platforms/tools can store and organize curated content, simplifying the management and retrieval process…”
Why Read This Report?
We believe this Gartner Quick Answer offers essential guidance for executive decision-makers aiming to maximize the value of GenAI in their enterprise applications through effective content aggregation and preparation. As Gartner writes, “GenAI enhances enterprise apps, but quality output depends on well-prepared content. Enterprise application leaders can use this research to learn the three key steps to prepare, manage and optimize internal content, ensuring AI-powered applications generate relevant, high-quality results.”
Access the full Gartner report to learn why effective content processing is a vital prerequisite for the optimal use of GenAI in enterprise applications.
Gartner, “Quick Answer: Maximize GenAI Enterprise Value With AI-Ready Content”, Hao Yin, Stephen Emmott, Marko Sillanpaa, 7 October 2024.
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