January 21, 2021 – Customer Webinar For Clients
Demos of the features released and in late stage development for the SinglePoint base platform.
January 21, 2021 – Customer Webinar
One executive’s competitive intelligence portal “wish list”
Since it’s the holiday season, we are focusing this month’s blog post on a topic long associated with this time of year: the wish list. We’re not talking about the…
Northern Light Expands Its Financial Support of Massachusetts Salvation Army’s 2020 Holiday Season Initiatives
As community needs increase during the COVID-19 pandemic, Boston-based Northern Light donates to Thanksgiving food distributions and Christmas Castle BOSTON, Nov. 25, 2020 -- Boston-based Northern Light (www.northernlight.com), a long-time corporate…
Unpopular Opinions: What Twitter Trends Reveal That Online Reviews Can’t
Unpopular opinions go against the grain. They contradict what’s customary or widely accepted, and they often result in adverse or divisive conversations. Today, unpopular opinions are seen more and more…
Rich Taxonomies Make Research Less Taxing
Anyone who has ever taken high school biology is familiar with the term taxonomy. It is the science of naming, describing and classifying organisms, and includes all plants, animals and…
SinglePoint Wins 2020 KMWorld Readers Choice Award
Northern Light SinglePoint has been honored with the 2020 KMWorld Readers Choice Award for Best Content Management/Services. To recognize valuable products and services in the knowledge management (KM) marketplace, KMWorld…
Small but mighty: How lean CI teams support large enterprises
In many organizations, even large global enterprises, the competitive intelligence (CI) function is staffed “lean”; in other words, it’s small. Some Northern Light clients have fewer than a dozen full-time…
Using Social Media Analytics to Navigate the Global Conversation on Vaccines
Staying on the leading edge of social media marketing in the pharmaceutical industry requires a dedicated, continuous assessment of what’s relevant, what you can bring to the table to address…
Northern Light Adds Business Thought Leaders Content Set to SinglePoint Knowledge Management Platform
BOSTON, Sept. 29, 2020 -- Northern Light today announced its SinglePoint™ knowledge management platform now contains a search index of reports published by thought leaders from more than 15 preeminent…