Northern Light has been talking for over a year about the power of generative AI (GenAI) as a value-added capability for competitive intelligence (CI) research. But don’t just take our…
Competitive intelligence (CI) platforms play a vital role in helping businesses achieve a competitive edge by providing insights into market trends, competitor activities, and overall industry dynamics. However, with numerous…
Effective content aggregation is the foundation for a business insights platform – critical infrastructure that supports business decision-making -- because it allows businesses to gather, analyze, and act upon vast…
In the dynamic business landscape of the digital age, competitive intelligence (CI) has become an even more critical asset for organizations aiming to stay ahead. Fortunately, technology has improved our…
There are many considerations that go into selecting a knowledge management (KM) platform for a large enterprise’s market and competitive intelligence (CI) research. Based on Northern Light’s over 20 years…
Competitive intelligence (CI) – the business discipline of gathering, analyzing, and using information collected on competitors, customers, and other market factors that contribute to a business’s competitive advantage – is practiced…
For nearly a decade, Northern Light has been talking about the importance of accommodating the business research preferences of Millennials. A generation conditioned by social media, Millennials typically prefer an…
We often tell our enterprise clients and prospects competitive intelligence (CI) research is about the “outside world” – what’s happening in the markets your organization serves and, specifically, at the…
Will generative AI replace human market and competitive intelligence researchers? Absolutely not! Humans (“knowledge workers”) apply judgment to a body of information to make decisions on behalf of the business. …
