At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
In an era when information is produced at an unprecedented scale, the ability to sift through vast amounts of data to find what’s truly relevant has become a critical competency…
New SinglePoint™ option lets organizations house and monitor active primary market research projects within their market research and competitive intelligence knowledge management platform BOSTON, MA, May 22, 2024 – Northern Light®…
Will generative AI replace human market and competitive intelligence researchers? Absolutely not! Humans (“knowledge workers”) apply judgment to a body of information to make decisions on behalf of the business. …
An AI compliance questionnaire – Part 2 Last month, we introduced the topic of “AI compliance” – a new process gaining currency as large companies establish protocols to vet…
The first thing you need to do effective competitive intelligence (CI) research is good content. And the more content sources you have, the more challenging it is to ingest, integrate…
Information industry research firm IDC recently blogged about a survey they conducted to assess the use and value of knowledge management (KM) systems in large companies. The most frequently cited…
Return on investment (ROI) is a critical metric for any enterprise technology purchase. Strategic research portals are no exception. A common undertaking among our clients – all of which are…
A long time ago, in an enterprise far, far away, there was a department called market research. It still exists in some organizations; but in many others “market research” is…