Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product positioning, brand monitoring, and market size. With information changing by the minute, market research teams…
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “content is king” 25 years ago in a blog…
Market research has been a vital business function for decades, and the ability of business professionals to access and apply it has improved greatly over the years. Recent developments in…
Poor visibility can be a problem. Meteorologists talk about it frequently, and we've all experienced it at one time or another -- say, when you're driving down a narrow, winding,…
In every zombie apocalypse movie since The Omega Man invented the genre in 1971, there is a powerful new cure that saves the world in the end from the zombies.…
“The best things in life are free,” sang the Beatles. And yes, although a lot of web content is freely available, it can't always be used for free. The same…
Savvy marketers are more metrics driven than ever. The culture shift to online communications and commerce allows marketers to make data-driven decisions; a far cry from considering newspaper circulation to…
Northern Light Social Analytics helps marketers automatically identify meaningfully connected terms within social media posts to optimize ad spend, target social media posts, and analyze competitors’ business strategies BOSTON, MA,…
The front-end of the R&D process in virtually every industry relies on effective literature search, which after decades of stagnation is now, finally, getting significantly better. That’s because machine learning…
