Your team is doing all the right things—conducting research, tracking competitors, collecting insights, and scanning the market. So why does it still feel like you're flying blind when making critical…
In today’s economic environment, every dollar – and every decision – counts. Whether you’re investing in new markets, product development, or customer acquisition, strategic success hinges on access to clear,…
Every large company is trying to figure out how and where to use generative AI to best effect. Over the past 18 months, there’s been a lot of experimentation, but…
The global investment bank J.P. Morgan is following generative AI (GenAI) as a potential investment opportunity for its clients, which include many of the world’s wealthiest institutions and individuals. What…
A leading IT industry research firm writes, “The method early adopters prefer to fulfill GenAI use cases, via pilot or production deployments, is capabilities embedded in enterprise applications.” That stands…
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
For all the excitement about generative AI (GenAI), in order for this new technology to be valuable in an enterprise knowledge management application – market and competitive intelligence (CI) research…
Business strategy consulting firm McKinsey & Company has written extensively about generative AI (GenAI) over the past several years, and their latest research on the topic is an important addition…
Most companies begin their generative AI (GenAI) journey by dipping a toe in the water. In a recently published report, Boston Consulting Group (BCG) says nearly every organization focuses initially…
