A leading IT industry research firm writes, “The method early adopters prefer to fulfill GenAI use cases, via pilot or production deployments, is capabilities embedded in enterprise applications.” That stands…
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
For all the excitement about generative AI (GenAI), in order for this new technology to be valuable in an enterprise knowledge management application – market and competitive intelligence (CI) research…
Business strategy consulting firm McKinsey & Company has written extensively about generative AI (GenAI) over the past several years, and their latest research on the topic is an important addition…
Most companies begin their generative AI (GenAI) journey by dipping a toe in the water. In a recently published report, Boston Consulting Group (BCG) says nearly every organization focuses initially…
Northern Light has been talking for over a year about the power of generative AI (GenAI) as a value-added capability for competitive intelligence (CI) research. But don’t just take our…
Technology analysts often mention knowledge management (KM) as one of the most practical early applications of Generative AI (GenAI) in business. It’s a natural fit because KM involves aggregating, managing,…
There is growing recognition across the business world that the technique known as “retrieval augmented generation” (RAG) is foundational to the effective use of generative AI (GenAI) within enterprise applications.…
The pharmaceutical industry has a history of aggressive adoption of new technology. Generative AI (GenAI) is proving to be no exception. A survey by one leading IT advisory firm found…