Increasing effectiveness, not just efficiency, will be GenAI’s big payoff
Every large company is trying to figure out how and where to use generative AI to best effect. Over the past 18 months, there’s been a lot of experimentation, but…
Will generative AI be bigger than the internet?
The global investment bank J.P. Morgan is following generative AI (GenAI) as a potential investment opportunity for its clients, which include many of the world’s wealthiest institutions and individuals. What…
SinglePoint embeds generative AI in an enterprise application – the preferred approach for GenAI early adopters
A leading IT industry research firm writes, “The method early adopters prefer to fulfill GenAI use cases, via pilot or production deployments, is capabilities embedded in enterprise applications.” That stands…
Unlock Actionable Insights Instantly: SinglePoint’s GenAI-Driven Search Results Summarization
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
Northern Light SinglePoint: Your Enterprise’s CI “Content Factory”
For all the excitement about generative AI (GenAI), in order for this new technology to be valuable in an enterprise knowledge management application – market and competitive intelligence (CI) research…
Enterprises lag their employees when it comes to generative AI use
Business strategy consulting firm McKinsey & Company has written extensively about generative AI (GenAI) over the past several years, and their latest research on the topic is an important addition…
SinglePoint can be your organization’s generative AI “quick win”
Most companies begin their generative AI (GenAI) journey by dipping a toe in the water. In a recently published report, Boston Consulting Group (BCG) says nearly every organization focuses initially…
Generative AI can be an accelerator for competitive intelligence
Northern Light has been talking for over a year about the power of generative AI (GenAI) as a value-added capability for competitive intelligence (CI) research. But don’t just take our…
Calculating the ROI for generative AI applied to business research
Technology analysts often mention knowledge management (KM) as one of the most practical early applications of Generative AI (GenAI) in business. It’s a natural fit because KM involves aggregating, managing,…