Our 2025 New Year’s Evolution
For Northern Light, 2025 is not just the beginning of a new year; it's the dawn of a thrilling new era. Having flourished as a privately held company for two…
Infusing market intelligence into corporate strategic planning
Market intelligence is a vital input to corporate strategic planning. It provides the essential context — market growth forecasts, competitive landscapes, and industry trends — in which a company conducts…
Accelerate Your CI Research with Generative AI
February 11, 2025, 01:00 PM EST --- Accelerate Your CI Research with Generative AI Presented by David Seuss, CEO of Northern Light Discover how Generative AI can revolutionize competitive intelligence…
Why RAG is the best way to put GenAI to use for market and competitive intelligence research
Northern Light has embraced retrieval-augmented generation (RAG) from the first day we launched our generative AI (GenAI) capability within SinglePoint™, Northern Light’s market and competitive intelligence knowledge management platform, more…
Why SinglePoint’s search beats Microsoft SharePoint (or any other KM platform) for mining market and competitive intelligence research
As anyone who has ever “put something away” – an article of clothing, a household tool, a holiday ornament – only to forget where they put it knows, having something…
With SinglePoint, you don’t have to spend time monitoring your competitors
Traditionally, competitive intelligence (CI) research has involved a lot of monitoring: Google searches of competitors’ websites and announcements; culling through industry news and journals; reviewing subscription market intelligence reports; keeping…
GenAI governance: getting through the process
December 3, 1:00 pm EST --- GenAI governance: getting through the process Hosted by Sheri Larsen and David Seuss Unlock the Potential of Generative AI Without the Red Tape! Discover…
Increasing effectiveness, not just efficiency, will be GenAI’s big payoff
Every large company is trying to figure out how and where to use generative AI to best effect. Over the past 18 months, there’s been a lot of experimentation, but…
Will generative AI be bigger than the internet?
The global investment bank J.P. Morgan is following generative AI (GenAI) as a potential investment opportunity for its clients, which include many of the world’s wealthiest institutions and individuals. What…