time-to-insight

Stop Drowning in Data: How Market Research Teams Can Speed Up Time-to-Insight

Your market research team is drowning; not in a lack of data, but in too much of it. With dozens of subscriptions and a wealth of content, the challenge isn’t access, it’s getting to the right insight fast enough to make a difference.

When critical decisions are delayed, innovation stalls. And every lost day comes at a cost.

The Real Cost of Fragmented Research

Market research teams face a frustrating truth: finding the right insight often takes longer than acting on it.

  • Teams search across 30+ content providers—one by one.
  • Valuable subscriptions go underutilized due to login fatigue and poor accessibility.
  • Duplicate research efforts waste time and budget.
  • There’s no way to track content ROI or usage trends across the business.

The result? Missed opportunities, slower timelines, and poor return on your research investment.

From Research Chaos to Clarity

One global enterprise licensed 35 syndicated research providers but saw little ROI. Researchers avoided using the content—they simply didn’t have time to manually search each source.

Northern Light deployed a SinglePoint™ portal to centralize and streamline research access across the organization.

The outcome:

  • User adoption jumped from 5,000 to 23,000 employees
  • 97% of content was integrated automatically
  • Research spend dropped 10%
  • Usage became trackable—and strategically managed

This wasn’t new data. It was smarter access to what the company already owned.

How SinglePoint™ Speeds Time-to-Insight

Northern Light’s SinglePoint platform transforms research operations with a suite of intelligent features:

  • Unified Access: All syndicated and internal research in one place with seamless click-through to original sources. 
  • No More Password Hassles:Users see only the content they’re licensed for—no password juggling.
  • Deep Tagging + Taxonomies: Northern Light’s automated 60,000-term taxonomy ensures documents are findable by concept, topic, and relevance. 
  • Smart Search + GenAI Summarization: Search surfaces relevant content, while AI-generated executive summaries cut reading time.
  • Dashboards and Alerts: Personalized views highlight what matters most, without the noise.

SinglePoint takes the data available and suddenly puts your employees more in control of using it. 

Measurable Impact for Market Research Teams

When insight flows freely, decision-making accelerates:

  • Higher content utilization leading to better ROI on research subscriptions
  • Shorter research project timelines from more accessible data
  • Elimination of duplicate purchases and efforts, directly reducing cost
  • Improved cross-functional collaboration contributing to aligned action across product, marketing, and M&A teams
  • Proven usage metrics fostering data-driven decisions on renewals and investment

“Using market and industry research via SinglePoint has become part of our employees’ average work day.”

— Program Manager, Market Intelligence

Why Time-to-Insight Matters to Strategy Leaders

When strategy leaders need answers, they need them now. Waiting two weeks for insights while competitors act today isn’t sustainable.

SinglePoint empowers market research teams to deliver decision-ready intelligence in real time—enabling faster, more confident strategic moves.

Simplify the Research, Multiply the Value

You don’t need fewer data sources—you need an Intelligence Engine that activates them. Northern Light’s SinglePoint surfaces what matters, when it matters, to help teams make sharper, faster, and more aligned decisions.

Ready to speed up time-to-insight? Schedule a demo or read more about our success stories today.

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