Your Smartest Resource Is Already on Payroll: How to Unlock Internal Expertise
Feel like your company is sitting on a goldmine of knowledge, but no one knows where to dig? You’re not alone.
Every organization has experienced professionals with deep expertise in industry trends, strategy, and problem-solving. But too often, their insights get buried in emails, scattered across reports, or locked away in their heads. The challenge isn’t a lack of knowledge—it’s making that knowledge accessible to the people who need it when it matters most.
The good news? Northern Light SinglePoint™ makes it easy to tap into internal expertise alongside all of an organization’s other valuable research assets. SinglePoint is a centralized, enterprise-scale platform for research, market intelligence, and strategic insights that lets employees quickly find the information they need.
But what if the best answer isn’t in a document? What if it’s in the experience of a colleague? That’s where SinglePoint Expert Communities takes knowledge discovery to the next level.
Every company has go-to people for specific topics, whether it’s market trends, competitive insights, product development, or regulatory compliance. These internal experts provide real-time insights and hands-on expertise that go beyond what’s in reports and market research. The problem? They’re not always easy to find.
Research shows that the smartest companies don’t just centralize documented information. They know how to connect people, making it easy to tap into the knowledge, experience, and insights that never make it into a report. This idea, called transactive memory systems (TMS), is a fancy way of saying that when people know who to ask for insights, work gets done faster and smarter.
When employees can combine research with direct expertise, decisions happen faster. When teams share knowledge instead of working in silos, collaboration improves. And when decision-makers have direct access to real expertise, they gain confidence in their judgment and make faster, more informed decisions.
Still need convincing? The numbers tell the story.
According to the American Productivity & Quality Center (APQC), “One hundred percent of organizations that are very effective at meeting expertise location goals provide the ability to identify experts based on contributions and behaviors, compared with only 27% of other organizations.”
Translation? If employees can’t find the right experts, your organization is at a disadvantage.
Business moves fast. The right insights at the right time can mean the difference between leading the market or falling behind.
With SinglePoint Expert Communities, employees can instantly connect with colleagues who have the expertise and insights they need. As a result, they’re making faster, more informed decisions, collaborating seamlessly across departments, and driving innovation with the knowledge that’s already within your organization.
Your team already has the answers—SinglePoint Expert Communities just helps you find them faster.