Yes, digital transformation is still highly relevant—but the conversation has evolved. What once meant digitizing workflows and migrating to the cloud has shifted toward something more urgent: extracting real value…
The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive…
Your market research team is drowning; not in a lack of data, but in too much of it. With dozens of subscriptions and a wealth of content, the challenge isn’t…
Your team is doing all the right things—conducting research, tracking competitors, collecting insights, and scanning the market. So why does it still feel like you're flying blind when making critical…
In today’s economic environment, every dollar – and every decision – counts. Whether you’re investing in new markets, product development, or customer acquisition, strategic success hinges on access to clear,…
As anyone who has ever “put something away” – an article of clothing, a household tool, a holiday ornament – only to forget where they put it knows, having something…
Northern Light SinglePoint™ users and administrators love their dashboards. They tell us this all the time, and SinglePoint usage statistics support their stories. Last month, at our 2024 Customer Summit,…
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
Technology analysts often mention knowledge management (KM) as one of the most practical early applications of Generative AI (GenAI) in business. It’s a natural fit because KM involves aggregating, managing,…
