BOSTON, MA, July 1, 2020 – Northern Light® CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value…
If you're into social media, you know the impact that hashtags have, including the ability for relevant audiences to find your posts, and building a community of followers. The big…
Remember math class in elementary and junior high school? (Sorry to dredge up particularly painful memories. It will be over in a moment.) When you took a test, your teachers…
It’s not easy being a subject matter expert (SME for short). And not only because it takes considerable time (likely many years) and effort to master a discipline, skill, or…
Northern Light CEO David Seuss is featured in a new podcast series about intelligent search, produced by IDC AI analyst Hayley Sutherland. Seuss is one of six subject matter experts…
In every zombie apocalypse movie since The Omega Man invented the genre in 1971, there is a powerful new cure that saves the world in the end from the zombies.…
Awareness of subtle ― and often not-so-subtle ― vernacular differences is important when marketing technology on social media. To become part of a popular Twitter conversation, your organization must know…
Northern Light's CEO presents virtual conference session about applying AI-enabled enterprise knowledge management systems for competitive intelligence and market research BOSTON, May 13, 2020 -- Northern Light® (www.northernlight.com) CEO C. David Seuss…
Beauty may be only skin deep, but truly understanding the beauty products market is no mere cosmetic exercise. Quite the opposite: business success requires insightful analysis of competitors, products, and…