In today’s economic environment, every dollar – and every decision – counts. Whether you’re investing in new markets, product development, or customer acquisition, strategic success hinges on access to clear,…
Market intelligence is a vital input to corporate strategic planning. It provides the essential context — market growth forecasts, competitive landscapes, and industry trends — in which a company conducts…
Northern Light has embraced retrieval-augmented generation (RAG) from the first day we launched our generative AI (GenAI) capability within SinglePoint™, Northern Light’s market and competitive intelligence knowledge management platform, more…
As anyone who has ever “put something away” – an article of clothing, a household tool, a holiday ornament – only to forget where they put it knows, having something…
Traditionally, competitive intelligence (CI) research has involved a lot of monitoring: Google searches of competitors’ websites and announcements; culling through industry news and journals; reviewing subscription market intelligence reports; keeping…
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
For all the excitement about generative AI (GenAI), in order for this new technology to be valuable in an enterprise knowledge management application – market and competitive intelligence (CI) research…
Northern Light has been talking for over a year about the power of generative AI (GenAI) as a value-added capability for competitive intelligence (CI) research. But don’t just take our…
Competitive intelligence (CI) platforms play a vital role in helping businesses achieve a competitive edge by providing insights into market trends, competitor activities, and overall industry dynamics. However, with numerous…
