The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive…
Your team is doing all the right things—conducting research, tracking competitors, collecting insights, and scanning the market. So why does it still feel like you're flying blind when making critical…
In today’s economic environment, every dollar – and every decision – counts. Whether you’re investing in new markets, product development, or customer acquisition, strategic success hinges on access to clear,…
Market intelligence is a vital input to corporate strategic planning. It provides the essential context — market growth forecasts, competitive landscapes, and industry trends — in which a company conducts…
Northern Light has embraced retrieval-augmented generation (RAG) from the first day we launched our generative AI (GenAI) capability within SinglePoint™, Northern Light’s market and competitive intelligence knowledge management platform, more…
As anyone who has ever “put something away” – an article of clothing, a household tool, a holiday ornament – only to forget where they put it knows, having something…
Traditionally, competitive intelligence (CI) research has involved a lot of monitoring: Google searches of competitors’ websites and announcements; culling through industry news and journals; reviewing subscription market intelligence reports; keeping…
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
For all the excitement about generative AI (GenAI), in order for this new technology to be valuable in an enterprise knowledge management application – market and competitive intelligence (CI) research…
