Using Competitive Intelligence to find a Competitive Advantage
Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi, New York vs. Los Angeles - having a rival keeps you sharp and makes you…
Throw open the gates to the kingdom of content
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “content is king” 25 years ago in a blog…
Intelligent Competitive Intelligence Finds the People Who Need It
How smart is your company’s competitive intelligence? If it’s sitting in a SharePoint site, probably not very. Because truly intelligent competitive intelligence not only contains information about competitors, it mines…