Organizations considering how best to manage their market research and competitive intelligence assets often say to themselves at some point in their deliberations, “Well, we already have Microsoft SharePoint.” Which…
Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi, New York vs. Los Angeles - having a rival keeps you sharp and makes you…
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “content is king” 25 years ago in a blog…
How smart is your company’s competitive intelligence? If it’s sitting in a SharePoint site, probably not very. Because truly intelligent competitive intelligence not only contains information about competitors, it mines…
