Insights
How to Read Your Customers’ Minds
Mind-reading used to be a popular and profitable con back in the day. The so-called…
Decisions, Decisions: Basing Business Choices on Fact, Not Fiction
A company makes many important choices over the course of its existence. Unfortunately, too many…
7 Writing Tips for Accurate Machine Learning Summaries
There’s a wrong way and a right way to “talk” to a machine. And if…
“WIIFM”, Or How the Right Research Helps You Close New Business
If you’re not familiar with the acronym, “WIIFM,” those five letters stand for the most…
Why the General News Media Doesn’t Deliver on Market Intelligence
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to…
How Consolidation Can Cut Your Content Costs
As the saying goes, you get what you pay for. This truism extends to how…
SharePoint Information Governance and the Zombie Apocalypse
In a zombie apocalypse, a widespread (usually global) rise of zombies hostile to human life…
Search vs. Discovery: Supercharging Your Market Research
Gathering the essential information needed to make the right decisions for your business comes down…
Machine Learning Helps Put Intelligence to Work for Your Business
The traditional search engine model is simple — you type in a few search terms,…