1999’s “Musings on the Future of Information,” Revisited in 2021
Over 20 years ago in 1999, I wrote an essay called “Musings on the Future of Information.” The essay was published in a collection edited by Alison Scammell, i in…
The AI Advantage of Bionic Companies
In a recent infographic*, The Boston Consulting Group (BCG) highlights the advantages that a subset of what it calls bionic companies – “those that combine human and technology capabilities” –…
Market Researchers Need Better Tools in 2021
Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product positioning, brand monitoring, and market size. With information changing by the minute, market research teams…
Treat your information assets as if they were cash
The currency of market research and competitive intelligence is extremely valuable in its own right Back in the day, the first functional area within corporations to be computerized was finance. …
Using Competitive Intelligence to find a Competitive Advantage
Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi, New York vs. Los Angeles - having a rival keeps you sharp and makes you…
Northern Light Content Collections Now are Available on AWS Marketplace and AWS Data Exchange
For the first time, Northern Light's specialized competitive intelligence and market research content sets are being offered through a commercial cloud services provider BOSTON, Feb. 9, 2021 -- Northern…
Throw open the gates to the kingdom of content
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “content is king” 25 years ago in a blog…
Northern Light Sees Record Demand for New Market Intelligence Portals in 2020
BOSTON, Jan. 27, 2021 -- Northern Light® grew its revenue and sold a record number of new enterprise strategic research portals used for market research, competitive intelligence, and market intelligence…
Intelligent Competitive Intelligence Finds the People Who Need It
How smart is your company’s competitive intelligence? If it’s sitting in a SharePoint site, probably not very. Because truly intelligent competitive intelligence not only contains information about competitors, it mines…