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Insights

Woman with a tense expression looks at computer screen. Market and consumer insights researchers need to prioritize security.

Treat your information assets as if they were cash

The currency of market research and competitive intelligence is extremely valuable in its own right…

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Market researchers reviewing tablet. See the grades.

Using Competitive Intelligence to find a Competitive Advantage

Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi,…

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Throw open the gates to the kingdom of content

Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates…

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The Evolution of Market Research: What’s New in 2021?

Market research has been a vital business function for decades, and the ability of business…

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holiday hashtag analytics

Holiday Hashtag Analytics: Pop Quiz for Retail Marketers

With Thanksgiving barely in the rear view mirror, and Christmas swiftly approaching, it’s primetime for…

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One executive’s competitive intelligence portal “wish list”

Since it’s the holiday season, we are focusing this month’s blog post on a topic…

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