Insights
Northern Light Content Collections Now are Available on AWS Marketplace and AWS Data Exchange
For the first time, Northern Light's specialized competitive intelligence and market research content sets are…
Throw open the gates to the kingdom of content
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates…
Northern Light Sees Record Demand for New Market Intelligence Portals in 2020
BOSTON, Jan. 27, 2021 -- Northern Light® grew its revenue and sold a record number…
Intelligent Competitive Intelligence Finds the People Who Need It
How smart is your company’s competitive intelligence? If it’s sitting in a SharePoint site, probably…
The Evolution of Market Research: What’s New in 2021?
Market research has been a vital business function for decades, and the ability of business…
Holiday Hashtag Analytics: Pop Quiz for Retail Marketers
With Thanksgiving barely in the rear view mirror, and Christmas swiftly approaching, it’s primetime for…
One executive’s competitive intelligence portal “wish list”
Since it’s the holiday season, we are focusing this month’s blog post on a topic…
Northern Light Expands Its Financial Support of Massachusetts Salvation Army’s 2020 Holiday Season Initiatives
As community needs increase during the COVID-19 pandemic, Boston-based Northern Light donates to Thanksgiving food…
Unpopular Opinions: What Twitter Trends Reveal That Online Reviews Can’t
Unpopular opinions go against the grain. They contradict what’s customary or widely accepted, and they…