The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive…
Your market research team is drowning; not in a lack of data, but in too much of it. With dozens of subscriptions and a wealth of content, the challenge isn’t…
Your team is doing all the right things—conducting research, tracking competitors, collecting insights, and scanning the market. So why does it still feel like you're flying blind when making critical…
When you spend $20 million a year on market research to help you better understand your customers, your industry, and your competitors, you expect that research to help make better…
In today’s economic environment, every dollar – and every decision – counts. Whether you’re investing in new markets, product development, or customer acquisition, strategic success hinges on access to clear,…
For Northern Light, 2025 is not just the beginning of a new year; it's the dawn of a thrilling new era. Having flourished as a privately held company for two…
Northern Light has embraced retrieval-augmented generation (RAG) from the first day we launched our generative AI (GenAI) capability within SinglePoint™, Northern Light’s market and competitive intelligence knowledge management platform, more…
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
In an era when information is produced at an unprecedented scale, the ability to sift through vast amounts of data to find what’s truly relevant has become a critical competency…
