Download our e-book The SinglePoint ROI
When you spend $20 million a year on market research to help you better understand your customers, your industry, and your competitors, you expect that research to help make better…
What Every Strategy Team Needs From Their Market Intelligence Platform
In today’s economic environment, every dollar – and every decision – counts. Whether you’re investing in new markets, product development, or customer acquisition, strategic success hinges on access to clear,…
Our 2025 New Year’s Evolution
For Northern Light, 2025 is not just the beginning of a new year; it's the dawn of a thrilling new era. Having flourished as a privately held company for two…
Why RAG is the best way to put GenAI to use for market and competitive intelligence research
Northern Light has embraced retrieval-augmented generation (RAG) from the first day we launched our generative AI (GenAI) capability within SinglePoint™, Northern Light’s market and competitive intelligence knowledge management platform, more…
Unlock Actionable Insights Instantly: SinglePoint’s GenAI-Driven Search Results Summarization
At Northern Light, we've always been at the forefront of leveraging technology to drive value and efficiency in market and competitive intelligence research. With the latest enhancements to the SinglePoint™ knowledge management platform, we're excited…
What is Content Curation? Understanding Its Importance for Enterprises
In an era when information is produced at an unprecedented scale, the ability to sift through vast amounts of data to find what’s truly relevant has become a critical competency…
Northern Light Introduces Research Project Tracker
New SinglePoint™ option lets organizations house and monitor active primary market research projects within their market research and competitive intelligence knowledge management platform BOSTON, MA, May 22, 2024 – Northern Light®…
Use generative AI as the first step in your market and competitive intelligence research projects
Will generative AI replace human market and competitive intelligence researchers? Absolutely not! Humans (“knowledge workers”) apply judgment to a body of information to make decisions on behalf of the business. …
Part 2: Generative AI spawns “AI compliance” assessments at large enterprises
An AI compliance questionnaire – Part 2 Last month, we introduced the topic of “AI compliance” – a new process gaining currency as large companies establish protocols to vet…