Return on investment (ROI) is a critical metric for any enterprise technology purchase. Strategic research portals are no exception. A common undertaking among our clients – all of which are…
A long time ago, in an enterprise far, far away, there was a department called market research. It still exists in some organizations; but in many others “market research” is…
As your enterprise turns to more cloud-based and Software-as-a-Service application options, the organization’s cybersecurity defenses and data security measures are evolving. Protecting your organization’s content shouldn’t be a function solely…
The Bible says “Seek, and ye shall find.” Here’s a contemporary corollary: Search, and you may or may not find what you’re looking for – at least when it…
CEOs at the most innovative companies prioritize strategies and systems that elevate the role of customer insight in planning and operations. Boston Consulting Group (BCG) has identified elevating customer insight…
Want to waste time and money? That’s easy: Do extensive high-quality consumer insights research, analyze the results, make a presentation to your team, save the files on SharePoint, and then…
Intelligent applications – those that are enhanced with artificial intelligence (AI) and machine learning capabilities -- are guaranteed to be a topic of conversation in your company right now. According…
Organizations considering how best to manage their market research and competitive intelligence assets often say to themselves at some point in their deliberations, “Well, we already have Microsoft SharePoint.” Which…
Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product positioning, brand monitoring, and market size. With information changing by the minute, market research teams…